品牌区隔

笔者试图从产品线策略、品牌定位区隔、品牌体验等四个维度讨论目前国内轿车市场上，各轿车品牌带有规律性及个性化的品牌推广策略，并在此基础上探讨轿车品牌的整合营销策略。

The author tried to discuss strategies on product line , brand position , brand experiencing , which lays foundation for making use of integrated marketing theory on sedan brand .

然而，大学品牌的同质化使学生难以进行品牌区隔，更谈不上忠诚。

However , the homogenization of the university brands enables students to distinguish them difficultly , let alone loyalty .

大型啤酒企业在扩张的同时应该考虑多品牌战略运作模式来管理品牌，让清晰的、有策略的品牌区隔使各自品牌发挥其应有的优势。

Beer at the expansion of large-scale enterprises should be considered at the same time the mode of operation of multi-brand strategy to manage the brand . Since clear of the brand segmentation strategy can effectively exert the advantages of their respective brands .

第二部分介绍了企业并购中遇到的品牌问题，并着重介绍了品牌资产的评估对并购后品牌策略的影响、品牌延伸、品牌区隔与协同、品牌再定位等；

Part two introduces the brand problem , especially how the evaluation of the brand assets influences brand strategy , the brand stretch , the brand alternation and cooperation , the brand reorientation of the enterprise , etc.