品牌营销战略

摘要推进我国绿色食品产业快速发展的有效途径在于实施品牌营销战略，发挥绿色食品的品牌魅力，而绿色食品品牌营销的关键在于凸显品牌的核心价值。

It is an effective way to promote the greenfood 's industry developing quickly by using brand strategy , and the brand 's core values is crucial to the brand strategy of greenfood .

第二章是相关理论综述，明确了品牌和战略的涵义，进而提出品牌战略的内容和品牌营销战略的实施过程。

The second chapter is relevant theoretical overview , which defined the meaning of brand and strategy . Then put out the content of brand strategy and the process of brand marketing strategy .

长丰汽车公司作为国内SUV市场上的主导企业，如何应对竞争环境的变化，通过制定科学合理的品牌营销战略来确保企业的持续稳定发展是一个亟待解决的问题。

Facing the changeable environment desiderates an how to insure the stable and sustainable development through formulating the reasonable scientific strategy of brand names marketing .

都市报品牌营销战略研究

The Marketing Strategy Research of Newspaper 's Brand in the City

饮食业老字号品牌营销战略分析

Analysis of catering industry " old brand " brand marketing strategy

长沙威胜电子有限公司品牌营销战略与策略研究

The Brand Marketing Strategy Research of Changsha Wasion Electronic Company

嘉陵集团多品牌营销战略研究

The Research on the Multi - brands Marketing Strategy of Jialing Group

天津日报报业集团品牌营销战略研究

Research on the Strategies of the Brand Management of Tianjin Newspaper Group

海尔品牌营销战略研究

Research of Haier 's Brand Marketing Strategy

我国中小房地产企业项目品牌营销战略研究

Research on the Strategy of Project Brand Marketing for Chinese Small and Medium-sized Real Estate Enterprises

房地产品牌营销战略

Brand Marketing Strategy of Real Estate

秉承二十多年产品设计经验，为企业提供以品牌营销战略为核心的系统化产品开发设计解决方案。

We can provide out clients the systemic products development solutions focused on marketing strategy of the brand .

增强中药企业的营销能力：更新传统的营销观念，采用以医带药的形式，实行品牌营销战略，锁定目标市场，为中药走向世界创造更多机会。

Reinforcing the marketing capability of the TCM industries through renewing the marketing ideas , pursuing famous brand marketing .

文中结合近年来葡萄酒行业的案例，对我国西部葡萄酒行业在实行品牌营销战略时需要注意的问题进行了较为深入的阐述，以期能为西部葡萄酒行业提供帮助。

Some aspects of Brand Marketing and several cases are given in the article to help the western grape wine industry .

同时，多品牌营销战略要求企业具有一定的实力，因为培育一个品牌需要一定的投入；

Meanwhile , multi-brand marketing strategy asks the enterprise to have the strength , because developing a brand requires an investment .

中国园林景观企业通过有效地建立和实施品牌营销战略，完全有能力缩短与国外优秀企业之间的差距，并最终实现全球化发展的目标。

At the same time it will realize the goal of globalization by creating and actualizing brand 's marketing strategy effectively .

实施品牌营销战略是时代对一个成熟的现代企业的的紧迫要求。

It has become the urgent request from ages to a mature modern business enterprise that carries out the brand marketing strategy .

通过对公司现状的研究，将威胜公司品牌营销战略定位在了服务营销、关系营销、质量营销和技术营销上。

Writer starts from actual situations of Wasion , focuses Wasion 's brand marketing strategy on quality , relationship , technology and service .

第四部分重点介绍了园林景观企业品牌营销战略中的品牌定位策略、产品策略、塑造品牌形象策略与企业对市场的应变策略；

The forth section introduces brand orientation strategy , product strategy , shaping brand strategy and emergency responding strategy in corporation brand marketing strategy .

绪论简述了中国多品牌营销战略发展现状和存在的问题，从而引出了探讨多品牌战略的话题。

Introduction have summarized the multibrands strategy 's problem and actuality of China and existence to have drawn forth discuss the subject of multibrands strategy .

多品牌营销战略首先要求企业的产品具有差异化，只有差异化的产品才能定位于不同的细分市场，满足不同消费者的需求；

Multi-brand strategy requires the product to be different . Only the different product can be developed in divisional markets , satisfying the requirements of different consumers .

第三部分通过对中国园林景观企业内、外部环境要素的分析，提出了中国园林景观企业品牌营销战略的创建原则与整体构架；

The third section puts forward the creating principia and whole set of corporation brand marketing strategy through analyzing the landscape inner and outer environment in China .

多品牌营销战略就是企业对同类产品中，根据市场定位不同使用两个或两个以上的品牌的一种营销战略。

Multi-brand marketing strategy is used on the same kind of product , based on the use of different market position by two or more of a brand marketing strategy .

多品牌营销战略是企业选择的一种品牌战略，它是指企业对同类产品使用两个或两个以上的品牌。

The multi-brands marketing strategy is one kind of brand strategy a company selecting , It is that a company adjust the brand of same production with two or more .

紧接着回顾了营销战略的基本理论，对其中的市场细分战略、市场定位战略、品牌营销战略都有论述。

It reviews marketing the basic theories of strategy and then subdivide strategy to markets among them , marketing strategy of the brands have and expound the fact strategy market orientation .

最后，理论联系实际，介绍了新光城市广场二期的品牌营销战略，具有重要的现实参考价值。

Lastly , in order to apply theory to reality , it is of high value in reality to cite the project brand marketing strategy of Xin Guang City Home 2 as an example .

与此同时，在当今媒体竞争异常激烈、新媒体冲击的媒介环境下，安徽卫视的电视剧品牌营销战略也有很多不足之处，自身竞争力优势日趋下滑，亟待对自身品牌经营方向进行变革和升级。

At the same time , under the circumstances of fierce media competition and the impact of new media , Anhui TV needs immediately Changes and upgrades to get rid of its disadvantages of brand positioning strategy .

随着我国制鞋行业的竞争日趋激烈，部分鞋企选择了采用多品牌营销战略作为应对市场竞争的手段。

As the market competition is becoming more and more fierce in shoe-making industry in China , some of the shoe-making enterprises choose to adopt a multi-brand marketing strategy as a means to deal with market competition .

美国司法部在上周五提交给法庭的一份文件中表示，苹果反对帮助执法部门看来“是基于对公司商业模式及其大众品牌营销战略的考虑。”

In a court filing on Friday , the Justice Department said Apple 's opposition to helping law enforcement appeared " to be based on its concern for its business model and public brand marketing strategy . "

第三章是博大珠宝有限公司现状分析，分别对公司概况、产品特点和现有品牌营销战略的内容进行分析，提出其存在的问题。

The third chapter is the actuality analysis of Broad Jewelry Co. , LTD , which includes the status of company profiles , product characteristics and existing content of brand marketing strategy , the article analyzes the existing problems .