媒体丰富度
- 网络media richness
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而媒体丰富度理论认为,不同的媒体有着不同的丰富度。
Moreover , according to the media richness theory , different communication channels will generate different communication effects .
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本文旨在通过对电子邮件交际中副语言特征的分析,利用媒体丰富度理论来证明电子邮件是电脑媒体交际中丰富度较高的媒体。
This paper analyzes email paralinguistic features from the perspective of media richness theory and further proves email has been a rich and effective medium in computer-based communication .
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本文从计算机媒体沟通(CMC)的自身特点、媒体丰富度理论以及社会表征理论出发,对不同沟通媒体的适应特征进行了深入分析,给出了不同条件下选择合适沟通媒体的针对性策略。
Based on media richness theory , social presence theory , and the character of Computer-Mediated Communication ( CMC ), this paper analyses the applicability of different medias , and presents effective media choice strategies in accordance with specific communication conditions .