媒体融合

互动·整合·大融合&媒体融合的三个层次

Interaction , Integration , Comprehensive Convergence : Three Phases of Media Convergence

媒体融合：追求信息传播理想境界的过程

Media Convergence : A Process in Pursuit of Efficient Communication

媒体融合课程中团队教学模式的评估

Evaluation of the Team Teaching Model in Media Fusion Curriculum

论媒体融合的功能

On Functions of the Media Convergence

媒体融合：广播电视舆论引导能力提升的新途径

Media Convergence : The New Way of Radio and TV Public Opinion to Guide Capacity Building

在这种互利互需的环境下，媒体融合的时代到来了。

In this environment of mutual benefit and be under the age of media convergence has arrived .

关于媒体融合的几点思索

Rethinking on Media Convergence

媒体融合是当前我国传媒业改革的一个重要课题，也是媒体发展的大势所趋。

Media convergence is currently an important subject in media industry , and also the general trend of the development of media .

媒体融合作为传媒业的发展趋势，已经成为现今新闻传播学界广泛热烈研究的课题之一。

Media convergence , as the new trend in media industry , has become one of the most heatedly discussed topics among the current News Communication industry .

作为一种信息传播工具，网络媒体融合了各种传播模式，将人际传播和大众传播集于一身。

As a tool of information dissemination , the media website integrates various types of media mode , realizing the compatibility of both interpersonal and mass media communication .

将各变量对使用意愿的总效应从大到小排列，分别为使用态度、主观规范、感知媒体融合性、感知易用性、感知有用性和感知娱乐性。

In Descending order of the total effect toward to the intention , they are attitude , subjective norm , Perceived media convergence , PE , PU and Perceived playfulness .

因此，本文以多个章节详细介绍了其媒体融合模式，其中包括了介质融合、机制融合、内容融合、资本融合、广告资源和外部资源的全面融合。

Therefore , this article introduces its media convergence model in details in different chapters , including the media integration , system integration , content integration , capital integration , advertising and external resources integration .

在结语部分，针对媒体融合时代我国城市如何实现品牌化建设，以及如何利用大众媒体有效提升城市品牌传播效果等，做了一些粗浅的思考。

In the conclusion , in view of how to achieve brand construction in the era of media convergence , and how to use mass media effectively to improve the effects of city brand communication , and the thesis makes some simple thinking .

在实践方面，通过研究，希望能更好的理解媒体融合时代与信息爆炸背景下新兴表达方式在媒体中迅速传播与广泛使用的原因，促进传播学与语言文字的发展。

Practically , the research enables readers to gain a deeper understanding of the reasons why nowadays numerous new expressions are transmitted and popularized in media so quickly in the era of information explosion and media integration , and contributes to the development of language and mass communication .

当电视的内涵与外延的改变已成定局，当后电视时代已经开启，本研究也试图对后电视时代电视的发展趋势作出一番合理的推测，并得出媒体融合是大势所趋的结论。

When the connotation and denotation have been changed and the new coming era of television , this study also attempts to make a reasonable speculation of the development trend in the new television era ; and got a conclusion that the media integration will be the trend .

数字汇聚和媒体的融合&DVB-H、IP数据广播和P2P

Digital Convergence and Unified Media IP Telephone

P2P（Peer-to-Peer）流媒体共享融合了P2P技术和流媒体技术，它的出现使得在现有网络基础上实现大规模流媒体共享成为可能。

P2P ( Peer-to-Peer ) streaming media integrates P2P and streaming media techniques , which makes it possible for a large number of clients to share streaming media based on the current networks .

视频网络直播与流媒体的融合

Convergence of video network live - broadcasting and streaming media

用户自创内容与传统媒体的融合可能会更为深入。

The convergence of user-generated and traditional media could run much deeper .

《超时空记忆》的发布将怀旧表演技巧与新媒体技巧融合在了一起。

Random was introduced using a mix of retro showmanship and new-media cunning .

网络与电视媒体的融合

Integration of the Network and TV Media

人文关怀与大众媒体的融合是当代新闻传播的重要特征之一。

The combination of cultural care for human and mass media is one of the most important characteristics in contemporary news communications .

利用多媒体技术可以把各种教学媒体信息融合，创作出图文并茂、声像兼备的体育教学课件。

We can integrate various teaching media information to produce physical educational teaching materials with pictures and texts , sounds and images .

七年前，第一波互联网浪潮终于破碎了，人们对新旧媒体的融合投下巨额赌注。

Seven years ago the the first internet wave finally broke , with a massive bet on fusing old and new media .

在媒介融合概念提出之初，学者们就开始了关于媒体进行融合模式的研究。

At the beginning of the " media convergence " concept was put forward , scholars began to fuse on the model of the media .

目前我国传媒业发展迅速，出现了组织结构集团化、媒体形态融合化、经营层面市场化等趋势。

Nowadays , the media industry develops fast and occurs several trends such as collectivization in organization structure , integration in media form and market orientation in operation .

媒介融合所涉及的范围非常广泛，由于能力和时间有限，本文仅以都市报为例，研究分析其怎样实现向数字化转型，并最终实现与网络媒体的融合。

Due to capacity and time limits , this essay simply chooses metropolitan paper as its research objective , analyzing their process of digital transformation and their eventual integration with the network media .

为了保护多媒体版权，集成版权保护技术到MPEG2标准之中，构造一种新型的具有版权保护功能的MPEG2格式的比特流，同时将认证和媒体加密融合在一起。

In order to protect the copyright of a multimedia asset and integrate multimedia copyright protection method into MPEG-2 standard , we innovated a copyright protection enabled format of MPEG-2 bit stream . We also integrated authentication mechanism and encryption mechanism into this design .

主要讨论传统纸媒将与新媒体的融合作为其未来发展方向的原因，报网互动存在哪些已经确定的优势，它给传统纸媒传播带来了怎样的变化。

It mainly discuss the reason of the traditional media regards the convergence with new media as the future development direction . Is there any certain advantage of interaction of internet and newspaper ? What changes does the interaction of internet and newspaper bring to traditional newspaper media ?

一方面，独立纪录片加大了与主流媒体的融合，开始走专业化和精品化的路线；另一方面，遵循市场规律，积极参与国际预卖，走国际化路线。

On the one hand , it increases the integrating steps with the mainstream media , and starts the route of specialization & seeking top-quality ; on the other hand it actively participates in international pre-arranged sale following the patterns of market principles , and begins the way of internationalization .