媒体购物
- 网络Media and Shopping;shopping by media;Media Shopping
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电视媒体应从购物节目的内容、主持人、市场化进程以及所担当的媒体责任四个方面去努力,从而开办出具有中国特色的电视购物节目。
Therefore , in respect of the content of the program , the host , the marketization process and the media responsibility , TV media should provide TV Shopping program with Chinese characteristics .
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通过向顾客提供激励,促使顾客通过Twitter和Facebook等社交媒体分享自己的购物体验,企业可以达到良好的品牌知名度。
By incorporating incentives for customers to share their experience on social media channels like Twitter and Facebook , companies can create a larger organic buzz about their brand .
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新媒体时代家庭电视购物频道经营模式初探
On the Business Model of Family TV Shopping Channel in New Media Age