客户价值管理

根据C公司的现状和问题进行分析和研究，剖析了C公司市场竞争形势和客户价值管理的短木板。

And based on the research of the situations and problems in C company , it analyzes competitive market and customer value management shortages .

本文认为，客户价值管理（CVM）正是CRM的关键控制性环节之一。

In the author 's opinions , Customer Value Management ( CVM ) is one of the key control circle of CRM .

数据挖掘在电信客户价值管理中的应用

The Application of Data Mining in the Telecom Customer Value Management

然后有针对性地提出客户价值管理的策略；

Secondly , a strategy on customer value management was brought forward accordingly .

因此，有效的客户价值管理和营销策略对企业的发展具有十分重要的意义。

Therefore , effective customer value management and the marketing strategy have great and important significance to development of enterprises .

由此，现代商业银行经营管理的核心是客户价值管理，即以市场为导向，以客户为中心。

As a result , the core of modern commercial bank management is customer value management , that is , market-oriented , customer-centric .

本文主要是研究烟草商业公司经销商的综合价值，因为客户价值管理是客户关系管理成功应用的基础和核心。

This thesis is to study the dealer integrated Value Evaluation of Tobacco Company . Because customer value management which based on customer transactions is the successful application of customer relationship management .

然后通过调查法和实证分析法对怀化烟草公司客户价值管理的现状进行了分析，重点指出了目前怀化烟草公司在客户价值管理方面的不足之处。

And then through the investigation and empirical analysis methods to analyze the current situation of customer value management in Huaihua tobacco companies , highlighting the current deficiencies of customer value management in Huaihua tobacco companies .

企业客户价值的管理分析

Analysis on the Management of Client Value in Enterprises

市场营销既是一种组织职能，也是为了组织自身及利益相关者的利益而创造、传播、传递客户价值，管理客户关系的一系列过程。

Marketing is a function of organization , and also is a series progress of manage client relation , which create , communicate , transfer client value in order to organization itself advantage and advantage related people .

基于作业成本法的客户价值评估与管理模型

The Evaluation and Management Model of Customer Value Based on the Activity-based Costing Method

加油站创新管理就是要建立一整套开放的、基于客观数据的、为客户创造价值的管理体系和企业文化。

To innovate the management of filling stations is to establish a series of management system and enterprise culture which are based on objective data and put customers at the core .

而个人贷款业务随着中国消费者消费习惯的改变也已成为商业银行未来最有潜力的业务，亟待通过识别不同细分市场，挖掘潜在客户来进行系统的客户价值管理。

On the other side , the personal loan business has also become the greatest potential business in commercial banks with the change of Chinese consumers shopping habits .

客户逆向价值即客户带给企业的价值。客户价值管理（CVM）研究对象是客户正向价值的管理，客户价值管理的核心是创造客户让渡价值。

The research abject of CVM is the management of Customer Direct Value , the core of CVM is to create Customer Deliver Value .

本文研究发现，翻译企业客户关系管理综合框架的三方面内容分别是客户价值管理、客户翻译服务管理和客户满意度管理。

We find that a general framework is composed of three parts , i.e. the customer value management , customer translation service management and customer satisfaction management .

一方面，它强化和巩固了以客户需求为中心的营销理念，增强了关键客户价值管理在客户关系管理中的地位；

One side , it will strengthen and solidify the core status of the customers ' requirements and increase the status of key customer value management in customer relationships management ;

此外，本文还在研究结论的基础上提出采用预测购买增长和实际购买增长两个维度实现客户管理的策略，为快速消费品行业小型超市的客户价值管理提供了对策及建议。

Besides , this dissertation proposes a customer management strategy via two dimensions of predicted buying growth ( using regression equation predicted by customer potential value ) and real buying growth . Meanwhile it also provides some advices for customer value management toward Mini Market in fast consumer industry .

客户关系管理（CustomerRelationshipManagement&CRM）正被越来越多的企业所关注，而客户价值管理是客户关系管理中的核心与基础。

More and more enterprises put attention on customer relationship management ( CRM ) . And customer value management is the core and base of CRM .

CRM是一种以客户为中心的经营管理策略。它以信息技术为手段，实现对客户信息和客户价值的有效管理和挖掘。

Customer Relationship Management is a customer - centered business strategy , which can efficiently manage and dig the customer resource and value by the information technology .

在价值管理模式下，通过客户资本细分矩阵可以对客户资本投资进行决策，通过价值创造&价值获取矩阵可以对客户资本价值管理活动进行评估。

Under VM system the investment on customer capital can be determined by customer capital subdivision matrix and customer capital value management can be evaluated by value creation-value acquire matrix .

根据客户分类的结果，深入分析秦皇岛建设银行当前的客户结构及客户关系管理现状，提出完善客户价值管理的对策。

According to classification results of the customer , this paper analysis currently status of customer relationship management in construction bank of Qinhuangdao , and proposes some methods to improve level of customer relationship management .