客户资本

论基于客户资本的核心营销能力

The Core Marketing Competence Based on Customer Capital

本文从价值管理的角度对企业客户资本管理进行了分析。

This article analyze customer capital management from the point view of value management ( VM ) .

试论企业客户资本管理

Discussion on the Management of Enterprise 's Client Capital

智力资本包括人力资本、组织结构资本、客户资本和关系资本。

It includes human capital , structure organizing capital , customer 's capital and relationship capital .

本文研究客户资本与核心营销能力的整合。

This paper has done a research on the integration of " customer capital " and " core marketing competence " .

本文遵循着企业核心能力考察到绩效研究这一基本范式，在理论研究的同时，也试图进行了部分的创新工作，例如运用博弈论来验证客户资本能力的不可模仿性。

Researching , we initiate some innovative work , for example , using Games Theory to validate the none - imitation charter about client 's capital ability .

在价值管理模式下，通过客户资本细分矩阵可以对客户资本投资进行决策，通过价值创造&价值获取矩阵可以对客户资本价值管理活动进行评估。

Under VM system the investment on customer capital can be determined by customer capital subdivision matrix and customer capital value management can be evaluated by value creation-value acquire matrix .

统计结果表明人力资本、结构资本和客户资本以及创新资本四个不同构成对组织绩效影响的重要度有一定的先后次序。

The results of analysis indicate the influence of different component aspects of human capital , structural capital , customer capital and innovation capital on performance is in specified order .

第二部分运用知识管理理论，分析了客户资本及其性质，将客户关系因素引入顾客价值传递系统，构造出新的价值传递模型；

In the second part , knowledge management theories were used to discuss what are customer capital and its character , functional mechanism in the customer value delivering system , a new value delivering model was given .

实证研究结果证明：实证研究结果证明：（1）智力资本对产品组合创新有显著性的正向影响，起关键作用的是它的结构资本和客户资本，其次是人力资本。

The empirical results demonstrate : ( 1 ) Intellectual capital has a significantly positive effect on the product portfolio innovation , the key roles are the structural capital and customer capital , followed by the human capital .

人力资本在成长期、客户资本在成熟期对企业价值的影响最大，创新资本在生命周期各个阶段正向影响企业隐藏价值。

Human capital in the growth stage and customer capital in the mature stage have the largest impact on corporate value . Innovation capital always has a positive effect on the hidden value of a company in its whole life cycle .

客户资本是智力资本的重要组成部分，是企业与外部交往过程中形成的关系价值，客户资本正日益成为企业价值增值的关键因素。智力资本包括人力资本、组织结构资本、客户资本和关系资本。

The client capital , which is an important component of the intelligence capital , is the value of the relationship formed in the course of enterprise 's external communication and is becoming the key factor of the appreciation of enterprise value .

他们锁定他们客户的资本已经多年，而且没有抵押问题和流动性资金压力，使对冲基金如此敏感的计算净资产值。

They lock in their clients'capital for many years and do not face the collateral calls and liquidity squeezes that make hedge funds so sensitive to calculations of net asset value .

本文遵循现代软件工程的相关思想，在对现有客户经济资本测算方法的基础上，结合银行信贷业务及风险管理的实际需要，提出新的经济资本回报率的需求，并展开详细需求分析。

This dissertation follows the modern software engineering-related ideas in the economic capital for existing customers calculation methods based on the combination of business and risk management of bank credit to the actual needs , proposes new economic return on capital requirements and commences the detailed analysis .

企业与客户间社会资本的认知维度对KIBS中小企业关于客户的知识获取有正向的显著影响，但是对KIBS中小企业客户拥有的知识获取的正向影响关系没有得到支持。

The cognitive dimension of social capital between the firm and customer has significant and positive effect on knowledge about customer acquisition of SME of KIBS , while the hypothesis of which has positive effect on knowledge from customer acquisition of SME of KIBS is not supported .

优化客户在人力资本方面的投资以实现其最好的经营成果。

To optimize BPO investment in human capital for the best business results .

苏铭天表示，虽然最近几周宏观经济出现波动，但他的客户即使限制资本开支也仍继续维持广告支出，这两种现象之间并不一致。

Sir Martin said that there was a dissonance between the macro-economic turbulence of recent weeks and his clients ' maintenance of advertising spending , even as they hold back from capital expenditure .

企业与客户之间的社会资本对KIBS中小企业的客户知识获取有正向的显著影响。

The social capital between the firm and customer has significant and positive effect on customer knowledge acquisition of SME of KIBS .

第二章主要阐述了理财产品设计的理论基础与相关模型，包括生命周期理论、客户细分理论、资本资产定价模型、套利定价模型、B-S模型等。

The second chapter primarily focuses on the financial product design theories , and relative models , including life-cycle theory , customer segmentation theory , capital asset pricing model , arbitrage pricing model and " B-S " model .

在这个过程中，他结识了日后的客户，比如普罗维登斯资本公司和河滨资本等。

Along the way he formed a network of future clients like providence equity partners and riverside .

由于这些原因，我们看到许多接受评级的客户正在从事大规模资本项目，有时需要发行大量债务。

For these reasons , we have seen many of our rated clients pursue significant capital programmes , sometimes requiring substantial debt issues .

第一，作者通过分析客户关系与企业知识资本的相关性，提出将客户关系知识作为企业的资源&客户资本来看待；

First , by analyzing the relativity between customer relationship and enterprise capital of knowledge , a new view was given that customer relation knowledge should be regarded as a kind of enterprise resources-customer capital .

企业经营的核心就是如何经营客户，如何经营人才，而客户的资本价值是由员工所创造，因此企业发展的依据在于人才这个支撑点上。

The essential activity of management enterprise is to manage customer , manage staffer . And the capital value of the customer is created by staffer , so the enterprise development is based on the ability of the staffer .

提出了客户关系价值链的概念，研究了客户价值的增值特性，并将客户价值增值、客户资本管理与知识管理统一起来。

And then , the increase in customer value was studied by using the new conception - the value chain of customer relationship . Moreover , the increase in customer value and management of customer capital and knowledge management were unified .