市场细分变量

根据市场细分变量的具体特点，将信息熵原理与FCM算法相结合，构造了适于市场细分的模糊聚类分析方法，并通过案例分析验证了该方法的有效性。

Aimed at the two limitations of the current methods , this paper models a Fuzzy clustering method , combining the information entropy theory with FCM algorithm , and validates this method by a case based on the property of market segmentation 's criteria .

针对宝洁公司多品牌营销策略的思路，从市场细分变量选择的角度对宝洁公司进行全面剖析，指出其多品牌营销策略的缺陷。

In the light of the idea on multi-brand marketing strategy of Procter Gamble , this paper makes all-round analysis on Procter Gamble from the angle of variable selection of market subdivision , and points out some disadvantages of the multi-brand marketing strategy of Procter Gamble .

第二章简要介绍了市场细分的产生、作用以及市场细分变量要素。

Chapter two briefly introduces the origin and function of market subdivision as well as the variables in market subdivision .

为了对区域综合运输通道内的客运市场进行细分，论文引入了因子分析法对影响市场细分的变量进行降维处理，降低因子数量和因子之间的相关性。

In order to segment passenger market of regional comprehensive transportation corridor , Factor analysis is introduced to reduce the dimensions of the variables that affect market segmentation and reduce the number of factors and correlation of different factors .