广告认知效果
广告认知效果-
认知效果、情感效果和意动效果之间的相互关系主要表现为：广告的认知效果、情感效果和意动效果之间并不存在必然的因果联系，而且记忆效果与情感效果在很多情况下会相悖而驰。
There is not inevitable cause-and-effect relationship among the cognitive effect , emotional effect and meaning between dynamic effect , but also the memory effect and emotional effect in many cases will be inconsistent .
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广告作用的心理机制、消费者对广告的认知和广告效果及其测定这三个领域是研究重点，其中又以广告作用的心理机制最受关注。
Psychological mechanism of advertising , consumers ' perception of advertising and advertising effects & measurements were the emphases of the research , and psychological mechanism of advertising was the top one which gained the most attention .