广告说服效果

不同产品卷入度在幽默广告说服效果上有显著差异。

Product involvement have great differences in advertising persuasion effect . 6 .

以面孔建构美丽：两种性诉求广告说服效果的分析

Face Creates Beauty : An Analysis on Two Kinds of Sexual Appealing Advertisements

然后从拉斯韦尔的传播理论入手重点阐述了影响我国广告语言说服效果的四大因素：传播者、传播内容、传播渠道、传播对象；

Then , following Lasswell ' 5 W communication theory , the author mainly discusses the disseminator , the communication content , the communication channel and the dissemination object which can affect advertising language persuasion in China .

本研究发现：1.不同幽默广告类型在说服效果上呈现部分的显著差异。

The research results indicated that : 1 . Humorous advertising has great effects on the persuasion effect of advertising . 2 .

作为语言学的重要话题，预设与含义现象由于其自身的特点，经常被广告人用来增强广告的说服效果。

As the major topics of linguistics , presupposition and implicature have their own characteristics and thus are frequently exploited by advertisers to reinforce the persuasiveness of advertising .

因此，本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。

Therefore , the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language .

当被试者不熟悉品牌且有正面的广告态度时或当被试者不熟悉品牌且信息相关度较低时广告才能产生说服效果，进而使被试者的品牌态度发生改变。

When consumers favor advertising and are not familiar with a brand or when consumers are under low message relevance conditions and have a low brand familiarity , the advertising will yield significant persuasive effectiveness and change consumers ' brand attitude .

本文选择以广告说服传播策略的模式与机制为切入点，分析广告人运用说服策略的形式和影响因素，通过定性分析与论证，探讨如何利用说服策略来增强广告的说服效果。

In the basis of advertising persuasion tactics and models , the thesis analyzes the formats and influence factors . By the qualitative analysis and argumentation , it explores how to make use of the persuasive tactics to enforce the effect of persuasive advertisement .