广告传播效果

广告传播效果对消费行为的影响分析

The Spread of The Effect of Advertising on Consumer Behavior Analysis

略论商业广告传播效果与受众心理

A Brief Introduction to Effectiveness of Advertisement and Public Mentality

提高名人广告传播效果的策略

The Strategies for Improving the Effect of the Publicity of Celebrity Advertisement

从受众能动性视角探析网络广告传播效果

Effect of Network Advertising Transmission from the Perspective of Audience 's Initiative

神经科学的方法值得在广告传播效果研究中运用。

Neuroscience is worthy of applying in the study of advertising effectiveness .

论媒介符号环境对广告传播效果的影响及对策

On The Relationship between The Media Symbol Environment and The Effect of Advertising

恐惧诉求广告传播效果研究及其应用启示

The Communication Effects of Fear Advertising and Its Implication

商标翻译的质量会直接影响到跨文化广告传播效果。

The quality of brand translation will affect the effect of cross cultural advertising dissemination .

这是一项关于明星代言人电视广告传播效果的研究。

This thesis is about a research on disseminator influence of star spokesman in TV advertisement .

五是网络广告传播效果评价问题。

Communication effect of web ad.

广告传播效果探究

Communication Effectiveness Research on Advertisement

三是网络速度慢，影响了广告传播效果；

Third , its slow speed may affect its advertisement transmitting , and finally , it is weaker in visual impact .

第五部分对如何优化电影植入式广告传播效果提出了相关的建议。

The fifth part proposes some relevant suggestions on how to improve the communication effects of the product placements in films .

第四部分针对以上调查结果，分析了影响电影中植入式广告传播效果的因素。

The forth part according to the investigation results analyses the factors that influence the communication effects of the product placement in films .

分析影响广告传播效果的诸因素，特别是强化广告传播效果与顺应受众心理需求的关系极为重要。

This paper presents an analysis of the factors affecting effectiveness of advertisement especially in regard to its relationship with meeting the public mental needs .

当代西方广播电视体制商业模式研究影视作品中植入式广告传播效果研究

On The Commercial Pattern of the Broadcasting Institution in the Contemporary West ; The Empirical Study of Product Placement Advertisements Evaluation at Movies and TV Series

如何跨越文化间的鸿沟，提高跨文化的广告传播效果，成为现代企业进行国际营销时迫切需要解决的大课题。

Because of this , how to overcome the fixed gulf between cultures and how to improve the results of intercultural advertisement communication have become a priority for modern enterprises in their international marketing activities .

研究结果如下：第一，影响体育明星广告传播效果的五大因子是受众、体育明星、产品和品牌、播放载体、广告设计和宣传方式。

The results are as follows : First , the five factors which affect the effect of the sports star advertising are the audience by media , sports star , product and brand , media , the ways of advertisement and propaganda .

情感广告的传播效果及作用机制

The Mechanism and Communication Effects of Emotional Appeal in Modern Advertising

要解决这些困惑，就要求我们对广告的传播效果进行科学地评估。

In order to solve these problems , scientific advertising effectiveness evaluation is needed .

投射心理机制与电视广告的传播效果

Projection Mechanism and Communication Effects of TV Advertisment

广告传播的效果，究其本质是建立在公信力基础上的。

Actually , the effect of advertising is based on the credibility of the consumers .

第三部分是植入式广告品牌传播效果的实证研究部分。

The second part is the empirical study of the product placements ' effects of brand communication .

户外广告及传播效果研究

Outdoor Advertising and Effects Research

一些生搬硬套的仿造词不仅损害了语言的规范性，而且影响广告的传播效果。

Some man-made and imitational terms not only damage the norm of the language , but also affect the result of the advert .

提升跨文化广告传播的效果必须努力扩大和积累背景文化（体）的文化势能。

It is necessary to expand and accumulate the cultural potential energy of background culture in order to improve the effects of trans-culture advertisement dissemination .

研究基于符号学的研究视角，运用抽样调查的实证研究方法，对明星代言人电视广告的传播效果展开了一次方法性探索。

Based on Semiology , the passage explores the influence of star spokesman in TV advertisement , with a way of jurisprudence of abstract research .

笔者运用神经科学的研究工具之一&EEG（脑电波）对一则大众速腾广告的传播效果进行了分析，并且给出了改进建议。

In this thesis EEG ( electroencephalograph ) - one of the neuroscience tools is used to analyze the communication effect of one piece of automobile named " SUTENG " advertisement and suggestions for improvement are given .

于是，笔者结合新媒体的特点，运用个案研究的方法，提出了四个发展策略：一、利用网络媒体，增强公益广告的传播效果，促进公益广告的发展。

Therefore , the author unifies the new media the characteristic , the utilization case research method , proposed four development strategies : First , use network media , enhancement public service ads dissemination effect , promote it development .

第二部分是对中国商业电影植入式广告及传播效果相关理论的概述，包括电影植入式广告的概念与其基本植入手法，植入式广告传播效果的理论基础综述。

The second part outlines some theories related with product placements in the Chinese commercial films and communication effects , including the concept of the product placement , the placement way and theoretical summary of the communication effects of the product placements .