广告目标市场策略
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其次,关于科技期刊广告目标市场选择策略,主要的考虑因素应是科技期刊读者的信息需求,以读者的广告信息偏好为标准来对行业目标市场进行细分。
The first consideration in target market choice is the information preferring of audience , and segmentation the advertiser market is also according to this standard .
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体育广告的目标定位及市场策略
Goal Orientation and Market Policy of Sports Advertising