整合品牌传播

探索中国家用轿车整合品牌传播策略

Explore the Strategy of Local BIC of China 's Domestic Car

中国玩具品牌的推广需要引入整合品牌传播思维，更要依赖动漫、电影等相关文化产业领域的配合和支持。

The promotion of the Chinese toy brands need to introduce the integrated brand communication thinking and need other cultural industries ' cooperation and support .

以一个声音，一种形象为载体的整合营销传播目的仍然是对品牌的构建，整合营销传播是品牌传播达到理想效果的重要手段之一。

I believe that : " speak as one voice , corporate as one image " show people the purpose of Integrated Marketing Communications Theory is still serving for the brand , which is an crucial means to achieve the desired result of brand communication .

作为广告业领导者群体，4A公司策划的品牌传播和整合营销案例代表国际最先进的行业水平，同时，4A公司本身由于对整合品牌传播理论的理解不同，也选择了不同的发展道路。

As the leader group of the advertising industry , 4A companies brand communication planning and integrated marketing represent the most advanced level of advertising industry , but due to different understanding of integrated brand communication theory , 4A companies chose different paths of development .

本文运用整合营销理论，分析旅游目的地的整合营销策略，主要分析旅游目的地形象的整合、营销组合策略的整合以及品牌信息传播的整合。

This paper analyses the marketing strategy of the destinations , using the soul of the IMC theory , and mainly promotes three kinds of integration : the tourism destination image integration , the strategy integration of marketing mix and the integration of brand information dissemination .