整合营销创新

通过对营销学理论在城市经营里的深入运用和多种反思，尝试用整合营销传播的创新思路和传播方法来思考流行的行销主题&城市行销，使城市经营实践更加理性和专业化。

Based on the reflection over the profound application of marketing theory in city marketing , the essay attempts to analyze city marketing & a popular marketing theme , using the creative IMC method , to make city marketing practice more sensible and professional .

新世纪伊始，公司全面实施形象工程及整合营销，不断改革创新，开发高新产品。

In this new century , the company keeps innovating and developing new products .

第二章论述了整合营销模式的整合，建立起消费者对品牌的认知，以及整合营销传播模式的创新。

The second chapter discusses the integration of integrated marketing models and consumers ' brand awareness , as well as innovation of integrated marketing dissemination models .