消费动机

本文进而从知晓信息、情感体验、形成消费动机、实施购买行为四个方面研究了内置广告的接受的过程；并以广告接收效果的AIDMA理论为依据，进行了实证研究。

Then , there is a research on receiving process of product placement , including information awareness , emotional experience , the formation of consumer motivation and buying behavior implementation .

其体育消费动机体现出趋同性，各年龄段的侧重点不同；

Crowd sport consumer motivation is consistency , the consumer motivation of the differ age stress difference ;

中国独生代消费者炫耀性消费动机的实证分析

Exploratory study on Chinese only-child generation 's motives of conspicuous consumption

如何激发旅游消费动机，是一个重要的课题。

How to stimulate tourists'consumption motivation is an important research program .

大学生体育消费动机的研究与分析

An Analysis and Investigate into University Undergraduates ' Sports Consumption Motivation

从消费动机看包装的设计

Looking at the Packing Design from the Consumers ' Motive

中国传统价值取向对旅游消费动机的影响

The influence of China 's traditional value-orientation on tourists ' consumption motivation

我国学者在此框架内提出了中国消费者特有的奢侈品消费动机。

Chinese scholars explored specific motivation among Chinese luxury consumers within the framework .

门票价格变动对于不同消费动机人群所起的作用不同。

Variations of ticket price will affect the consumers with different motions differently .

归纳出中国消费者的文化特征和奢侈品消费动机。

Summarize culture characteristics of Chinese consumer and the luxury products consumer motivation .

消费动机以综合型的动机和物质性动机为主；精神性动机相对较低。

Leading consumer motivations include comprehensive pattern and corporality .

消费动机主要是健身健美、减肥治病；

The consumption motives mainly lie in fitness , bodybuilding and weight reduction .

基于自我解构的中国奢华品消费动机的实证研究

An Empirical Research on Luxury Consumption Motives of Chinese Consumers Based on Self-construal

调节匹配理论为消费动机与决策研究提供了新的视角。

Regulatory fit theory supplied the new view to understand the consumption motion and decision .

第四章是对奢侈品消费动机研究方法和程序的介绍。

Chapter Four is about the methods and process of research on luxury consuming motivation .

奢侈品消费动机的探索是其中一块重要的内容。

Study on the motivation of luxury consumption is an important aspect in this field .

主要消费动机为健身、娱乐休闲和良好习惯；

The main expense motive is for the healthy body , the entertainment leisure and the good habits ;

情绪唤醒对白领女性消费动机的影响研究

The Research on the Impact of Emotional Wake-up Model on the White Collar Women Workers ' Consumer Motivation

并将不同城市消费者的文化特征数据、奢侈品消费动机数据进行了类比。

For comparing the data of the cultural characteristics and the luxury consumer motivation for different urban consumers .

研究发现冀东县域城镇居民体育消费动机具有年龄、社会阶层特点。

East of Hebei Province found motivation for sports consumption of urban residents age , social class characteristics .

而目前我国的研究仅限于消费动机研究和营销策略研究。

However , the current luxury research in China is limited to the consuming motivation and marketing strategies .

在这样的背景下，研究上海地区消费者的奢侈品家具消费动机是十分必要的。

In this context , the research on consumer motivation of luxury furniture in Shanghai area is very necessary .

河南女排主场观众消费动机的调查与分析

An Investigation and Analysis of the Consumer Motivation of Home Court Spectators for Women 's Volleyball Match in Henan

审美情感对于广告创作之作用体现在三个方面：一是满足受众的情感需求，激发消费动机；

It functions in three following points : 1.It meets the emotional demands of customers and motivates them into consumption .

郑州市居民网球消费动机依次是健身需求、消遣娱乐、提高修养。

The consuming motivations of Zhengzhou residents in order are : the requirement of bodybuilding , entertainment , self-cultivation . 5 .

如果在旅游者的个人可支配收入和闲暇时间允许的条件下，消费动机可产生消费行为。

If the tourists and personal disposable income and leisure time allowed under the conditions , consumer motivation can produce consumer behavior .

它将减弱消费动机，为基本收入提供资金，并鼓励个人为应对年老体衰而储蓄。

It would reduce the pressure to consume , finance basic income , and encourage private saving for old age and infirmity .

结果表明，女性体育消费者的年龄主要分布在18&30岁；女性体育消费者的消费动机的前三位主要是健身健美、消遣娱乐和兴趣爱好；

The result shows that the age mainly ranges from 18 to 30 . The consumption motivation is mainly for bodybuilding and entertainment .

长春市男女中学生在体育消费动机、水平、结构方面均具有一定的差异性。

Changchun City boy and gril middle school student consumes the motive , level , construction to all have the certain difference in the athletics .

当前国内外学者关于奢侈品消费动机的研究，已从最初的定性研究逐渐转换为以定量研究为主的研究方法上。

Today , the foreign and domestic research on the motive of luxury-products-consumers , instead of the initial qualitative research , began to the quantitative research .