绿色企业形象

以独特的绿色企业形象赢得竞争优势

Gaining Competitive Advantage by Unique Green Enterprise Image

绿色企业形象的塑造，往往是通过建立绿色企业形象识别系统，并组织实施来达到目的，而且必须与顾客满意战略、企业核心能力的培育、品牌资产的运营结合起来。

Shaping green enterprise image needs to set up green enterprise image recognition system , and should be combined with customers satis-factory strategy , development of core competitive advantage and brand assets operation .

企业可以从树立绿色产品形象、绿色企业形象、绿色人性化形象、绿色符号形象四个方面入手，实施绿色营销战略。

The enterprise could implement its strategy on green marketing by building up its image of green product , Green brand image , humanization image and green symbol .

数据分析表明，绿色品牌形象通过绿色的企业形象、绿色的产品形象、绿色的人性化形象和绿色的符号形象四个方面来表现。

The data analysis reveals that green brand image is shown via four aspects : the green enterprise image , green product identity , humanization image and green symbol .

而在世界绿色呼声和绿色需求日益高涨之时，研究绿色企业形象的塑造就显得更为重要了。

Rising of the green voices and green demand in the world , research green image of the shape becomes more important .