营销学

他取得了营销学方面的文凭。

He gained a qualification in marketing .

正如营销学教授西尔维亚·贝莱扎、尼尔鲁·帕哈里亚和阿娜特·科伊南最近在《哈佛商业评论》上所解释的，闲暇时间曾被视为较高社会地位的标志，只有那些上层人士才能获得。

As marketing professors Silvia Bellezza , Neeru Paharia , and Anat Keinan recently explained in Harvard Business Review ( HBR ) , leisure time was once seen as an indicator of high social status , something attainable only for those at the top .

——芝加哥大学布斯商学院（UniversityofChicagoBoothSchoolofBusiness）行为科学与营销学教授阿耶莱特？费什巴赫（AyeletFishbach）

Professor Ayelet Fishbach , professor of behavioural science and marketing , University of Chicago Booth School of Business

CUBA的市场营销学分析及启示

An analysis and instructions of the marketing of CUBA

1965年提出的CS理论对营销学的发展起到了推动作用。

Customer satisfaction ( CS ) theory proposed in 1965 has promoted the development of " Marketing " .

“感激可以激发起积极的互惠行为，”里士满大学（UniversityofRichmond）营销学教授兰迪•拉希奥说。

" Gratitude motivates positive reciprocal behavior , " says Randy Raggio , a marketing professor at the University of Richmond .

康奈尔大学营销学教授埃德·麦克劳克林（EdMcLaughlin）表示，这些老板们应该为此担忧。

Cornell University marketing professor Ed McLaughlin says they should be worried .

去年，沃顿商学院推出了为期8周，需要申请才能入学的在线高管课程，由营销学教授彼得•法德（PeterFader）讲授，课程名为“客户关系的战略价值”（StrategicValueofCustomerRelationships）。

Wharton last year introduced an eight-week , application-only course for executives taught by Peter Fader , the marketing professor , on the Strategic Value of Customer Relationships .

密歇根大学罗斯商学院（UniversityofMichigan’sRossSchoolofBusiness）市场营销学教授斯科特·里克（ScottRick）专注于研究金钱、吸引力和婚姻幸福间的联系。

Scott Rick , a marketing professor at the University of Michigan 's Ross School of Business , studies the links between money , attraction and marital happiness .

丹诺斯称顶级的MBA（培训）项目也在适应着时代变迁，尽管其核心课程如金融学、营销学以及会计学没有变。

Danos says top MBA programs adapt to changing times , though core curriculum , like finance , marketing , and accounting remain the same .

本文按照营销学4P组合，对出口营销战略的调整展开详细的分析。

The thesis launches detailed analysis for adjustment of marketing strategy according to the 4P marketing mix .

在营销学关于企业社会责任的研究中，学者通过向消费者展示一段单个企业的CSR信息后，然后对消费者的评价及行为反应做出研究。

After showing the period of a single enterprise CSR information to customers , researchers make the study on the evaluation and behavioral responses of consumers .

迄今为止，我发现自己应用到了mba头一年学过的几乎每一门课程，例如系统动力学、数据建模和市场营销学。

So far I have found myself using nearly every subject I have covered during my first year of MBA studies , for example systems dynamics , data modelling and marketing .

该部分作者采用市场营销学的市场细分与目标市场选择理论以及采用SWOT分析法对现代商业银行市场营销战略理论进行阐述。

In this part , temporary commercial banks ' theory on marketing strategy is explained by means of market subdivisions and target market options of the marketing , SWOT analysis method .

从市场营销学的4P角度，给我国蔬菜种子企业提出了营销管理建议。

From the 4P of marketing angle , the article puts forward the proposals of promoting Vegetables Seed Enterprise of Our country .

但是罗切斯特大学商学院营销学教授罗伯特.辛德勒（RobertSchindler）认为在有些情况下，这几美分剩的不值得。

But Robert Schindler , professor of Marketing at Rutgers School of Business-Camden , says that in some cases , the penny saved isn 't worth it .

她是麻省理工学院（MITSloan）第一位女性市场营销学终身教授，2014年被评为了商学院的“年度优秀教师”。此前，她还曾经三次获得这项荣誉的提名。

MIT 's first tenured female marketing professor was voted the B-school 's " Teacher of the Year " in 2014 , an honor she was nominated for three times previously .

本文选取《21世纪经济报道》为样本，介绍其发展概况，通过市场营销学中的SWOT分析方法，总体分析了这份报纸的特色，并通过实际案例分析它的报道特色。

This paper selects the 21st century business herald as sample , introduces the development situation , through the marketing of SWOT analysis method , this paper analyzes the characteristics , and through the analysis of actual case reports of it .

本文试图运用管理学、市场营销学、消费者心理学等知识，从以下几个方面论述中国目前的两家移动通信运营商（中国移动、中国联通）市场营销战略及其在未来3G时代的营销战略调整策略。

This thesis try to discuss the marketing strategy of China Mobile and China Unicom in the follow way , using management , marketing , consumer psychics , etc , as well as their adjustment tactics of marketing in the coming 3G era .

神经营销学（neuromarketing）的理念正在影响着营销实践的前沿。

Neuromarketing insights are influencing marketing practice at the edges .

基本理论和方法本文的理论基础是市场营销学理论，运用了SWOT、STP、4PS、产品生命周期理论等分析工具，对华汇公司进行了实证研究。

Basic Theory and MethodMarketing theory is the basic theory in this article , which researches Huahui Company by using analysis tools such as SWOT , STP , 4PS and life cycle of product .

运用理论分析法，对CUBA现行竞赛体制存在的问题进行深入剖析，并提出分级赛制的改革建议，继而从系统论、市场营销学和可行性角度分析之。

Through theoretical analyzing , the writers deeply research on problems existed in CUBA league series system , and put forward advice about grade-dividing series , which is furthermore analyzed from the point of systematism , marketing and feasibility .

作者在深入细致市场调研和公司状况研究的基础上，运用SWOT分析方法明确企业的内部优势和劣势、外部机会与威胁，采用市场营销学理论进行了市场研究与分析、市场细分和市场预测。

The author using the SWOT analysis method definite the internal superiority and the inferiority , exterior opportunity and the threat , used the market marketing theory to conduct the marketing research and the analysis , the market segmentation and the market forecast .

要么是他们觉得定位过于精确，所以心生畏惧，要么就像斯坦福大学（Stanford）营销学教授伊塔马尔•西蒙森（ItamarSimonson）所写的那样，因为定制度太高，消费者感觉不划算。

Either they find it too spookily precise , or as Stanford marketing professor Itamar Simonson has written they sense that , because it is so bespoke , it will not be a good deal .

采用文献分析法，利用营销学的产品理论对NBA中国赛产品进行了分析，对体育产品、体育产品的层次、品牌定位、品牌建立过程和产品的质量保证进行了讨论。

Adopted the method of documentary analysis , based on the product theory of marketing , this paper conducted an analysis on the NBA China 's competition and explored the sport product , the classification of sport product , brand establishment , brand orientation and the quality assurance of product .

本文结合MBA课程所学到的相关知识，尤其是市场营销学、企业战略等课程，应用4V营销组合和四度理论进行分析，对国外高端建材产品在当前国内市场的销售提出建议。

Combined with knowledge learned in MBA courses , especially in courses such as marketing , business strategy etc , the paper proposed some suggestion on the sales of foreign high-end building materials in domestic market by analysis with 4V Marketing Mix and Four Degrees of Marketing theory .

本文以市场营销学中的4C理论对金盾出版社做的个案分析所折射出的农村图书营销智慧，对其他出版社有一定的示范效应。

And the analyses this article has made on individual cases of the Golden Shield Press are the result of application of the " 4C " Theory of marketing logistics and its wisdom in rural book marketing will no doubt make certain demonstration effects on other publishing houses .

美国营销学权威菲利普·科特勒（PhilipKotler）认为：品牌就是一个名字、名词、符号或设计，或是上述的总和，其目的是要使自己的产品或服务有别于其他竞争者。

Philip Kotler say : A brand is a name , term , sign , symbol , or design , or a combination of them . It intends to identify the goods or service of one seller or group of sellers and to differentiate them from those competitors .

以市场营销学的经典理论4P和4C为依据，以市场营销学、体育学为基点，从网球俱乐部开发、经营运作体育市场的角度，对网球俱乐部的营销战略进行了研究。

The thesis on the basis of the classical marketing theory of 4P + 4C , established on the subject of marketing and sports , makes a careful study on tactics of managing and selling of tennis club from the angle of tennis club developing and operating sports market .

在高职营销学教学中采用案例教学法的思考

Ideas about Using Case System in Teaching Marketing in Vocational Colleges