顾客知识

产品创新中顾客知识管理能力的提升策略

The Promotion Strategy of Customer Knowledge Management Ability in Product Innovation

顾客知识管理能力对新产品绩效的影响研究

The Research of the Performance Impact of New Products on Customer Knowledge Management

面向产品创新过程的顾客知识管理研究

Research on Product Innovation Process-oriented Customer Knowledge Management

知识社会化；知识转移；顾客知识管理；知识营销；消费者教育；

Knowledge Socialization ; Knowledge Transfer ; Customer Management ; Knowledge Marketing ; Consumer Education ;

基于顾客知识的服务失误归因模型研究：以航空服务业为例

The Model of Service Failure Attribution Based on Customer 's Knowledge : A View from Aviation service industry

对顾客知识的获取、转移及共享应放在系统框架下进行综合考虑和管理。

The acquisition of customer knowledge , transfer and sharing should be considered and management in the system framework .

然后通过问卷调查对驱动市场导向、顾客知识获取、产品创新绩效的相互关系进行了分析。

Then , analyze the questionnaire to investigate the interaction of market-driving , customer knowledge acquisition and product innovation performance .

研究结果表明：顾客知识分类对顾客-企业之间的知识协同有正向影响，并对企业成长的不同阶段的重要性不同。

Research results show that : the importance of customer knowledge classification in different stages of business growth for different .

从影响新服务开发绩效的角度将顾客知识获取的维度重新划分，并且将顾客知识内隐性作为顾客知识获取的调节变量来研究。

From the angle of the new service development performance differentiate customer knowledge acquisition and take tacit customer knowledge as a moderator variable .

顾客知识管理不同于知识管理，也有别于顾客关系管理。知识管理聚焦于组织内部员工之间的知识共享；

Customer knowledge management ( CKM ) is different from KM , and not the same as customer relationship management ( CRM ) .

在此基础上，将这一概念进一步细化为三个维度：顾客知识能力、竞争对手知识能力和集成知识能力。

Based on this , the dissertation further specifies three dimensions : customer knowledge management capability , competitor knowledge management capability , interior knowledge integration capability .

介绍了顾客知识管理的概念、意义及其具体的实施方法，并对企业导入顾客知识管理的利弊进行了探讨。

This paper introduces the concept , significance and concrete implementation of CKM , and probes into the advantages and disadvantages of introducing CKM into enterprise .

另外，超市要充分考虑到顾客知识水平的不同，通过关系营销，与顾客建立长期满意关系。

In addition , supermarket should make fully consider of the different level of customer knowledge , through the relationship marketing , establish long-term satisfaction with customers .

因此，在对大量相关文献进行研究的基础上，本文将顾客知识水平引入到感知服务质量和顾客满意度的关系研究中，构建了（不同知识水平）顾客感知服务质量&顾客满意度研究模型。

Therefore , after reviewing previous related literature , this study brings knowledge level into the relationships between customer-perceived service quality and customer satisfaction , constructing a study model .

顾客知识包括网络知识和保险知识不仅对感知利益有正向影响，对网上保险的采纳意向也有直接的正向影响。

The customer knowledge including the network knowledge and the insurance knowledge not only has direct effect on perceived benefits , but also influent the intension of on-line insurance directly .

市场知识能力的3个维度对营销能力都有显著影响，同时其中的顾客知识能力与竞争对手知识能力对知识管理实践有显著影响，集成知识能力受到知识管理实践的显著影响。

They have significant effects on Marketing Capabilities , while customer knowledge management capability and competitor knowledge management capability have significant effects on Knowledge Management . Interior knowledge integration capability is influenced by Knowledge Management significantly .

顾客知识能力是一种潜在的竞争优势来源，通过适当的开发和培育，它能够提高新产品的成功率，而且能够在竞争对手之前捕获市场机会。

Customer knowledge capability is a potential source for competitive advantage , by means of developing and fostering properly , it can enhance the rate of success of new product , and capture the market opportunity before competitors .

基于PLS的供电企业顾客忠诚知识缺口分析

The Knowledge Gaps Analysis of Customer Loyalty of Power Supply Enterprise Based on PLS

它通过深入开发和应用企业知识，与顾客进行知识共享和知识转移。

KIBS share and shift knowledge with customers by deeply developing and using knowledge .

战略联盟、顾客联盟与知识管理

Enterprises strategic alliance , customers alliance and knowledge management

在他而言，专售商应为“诚心要买仔裤的”顾客提供专业知识。

For him , specialists provide expertise for " serious " jeans buyers .

并应按照顾客导向、知识管理、系统整合、运作规范化等原则来进行第三方物流整合；

Should also combine third party 's logistics according to such principles as customer 's leading , information management , combining , operation standardization systematically , etc.

Internet上的商业模式可以增进企业协作，改进顾客服务，增进知识共享，降低成本，更快进入新市场，支持全球化，促进企业创新发展。

Commerce pattern based on internet will enhance enterprise collaboration , improve service for customers , further the share of knowledge , reduce cost , accelerate the occupation of new market , sustain global electronic marketing and advance enterprise innovation development .

顾客财产可包括知识产权。

Customer property can include intellectual property .

随着竞争的日益加剧、科学技术的进步、知识经济时代的到来，值得关注和研究的是企业怎样建立自己的顾客联盟、开展知识管理。

With the increasingly sharpening of the competition , the progressing of the scientific technology , and the upsurge in the knowledge and economic time , it should deserve attention and study that how the enterprises set up its own customer 's alliance and develop knowledge management .

要提升服务企业竞争力，就必须实施顾客价值战略，注重顾客知识获取，准确量化顾客价值，建立基于顾客价值的服务管理文化。

In order to promote its competitiveness , enterprise must put strategy of customer value into effect , put emphasis on obtaining customer knowledge , estimate customer value precisely and establish service management culture which is based on customer value .

依据消费者行为理论与认知理论，将顾客忠诚定义为顾客的一种知识。

Customer loyalty is defined as a sort of knowledge on the basis of theory of consumer behavior and the theory of cognition .

这个系统不仅可以方便灵活的为顾客提供特色美食，也可以顾客的提供餐饮知识。

The system is not only can provide delicious specialty food , but also can provide diet knowledge .