产品竞争策略

新形式下产品竞争策略的转移，使产品保证成为企业关注的重点。

Nowadays , corporation 's competitive strategy is being diverted to product warranty .

因此，本文试图在营销管理的框架下，从营销组合要素的角度，对产品竞争策略进行初步的探索，即如何通过有效的产品差异化实现竞争优势。

Therefore , according to the framework of market management , this thesis tries to explore preliminary tactics on product competition through differentiation .

中国航空集团公司产品及竞争策略研究

Research of Product & Competition Strategy of China Aviation Group

武钢产品市场竞争策略研究

The Research on Marketing Competition Strategy of WISCO

用需求弹性确定广告、产品价格竞争策略的研究

Determining Price Strategies by Demand Elasticity

主要包括产品质量竞争策略，差异化定价策略，渠道扁平策略，多样化促销策略。

Main competitive strategy including product quality , differentiated pricing strategy , channel flat Strategy , diversified marketing strategy .

进而对资本结构如何影响产品市场竞争策略做出假设，并构建了相应的面板数据回归模型。

Then we make assumptions on how capital structure affects the enterprise competition strategy , and build the corresponding panel data regression model .

企业兼并是企业产品竞争的策略选择问题，均衡的兼并模式与产品差异度密切相关。

Firms'merger is the decision strategy of product competition . The equilibrium merger model is closely related to the degree of the product differentiation .

第二章介绍网络外部性的相关理论和网络型企业现行定价策略简介。第三章研究了具有网络外部特征的垄断企业单产品价格竞争策略。

The second chapter introduced the relative theories of the network externalities and the pricing methods that the network externalities manufacture used at the present .

在当前越来越多的企业将资本结构作为影响竞争对手的重要战略性工具的背景下，研究资本结构对产品市场竞争策略的影响具有现实意义。

At present , there are more and more enterprises that take capital structure as an important strategic tool to affect the competition of product market .

通过建立一个随机动态博弈模型，考虑债务融资在寡头价格竞争中的策略性效应，并分析市场进入中企业战略性债务融资策略与产品市场竞争策略的选择。

The study result manifests that strategy effect and transaction cost have more influence on adopting vertical integration of the energy firms , while production cost and indetermination make less .

对高新技术企业不同产品的竞争策略进行分析，分别讨论了不同产品的价格策略、不同产品的创新策略以及不同策略之间的关系。

The text analyzes the competing tactic of different product of high-new-tech enterprise , and respectively discusses the price tactic , innovation tactic of different product and the relation of the two tactic .

非价格竞争是现代市场营销竞争的发展趋势，实施非价格竞争有五种策略：产品创新竞争策略，名牌商标竞争策略，包装竞争策略，销售服务竞争策略，促销宣传竞争策略。

Non-price competition represents the trend of modern marketing competition . It includes five competition strategies & product innovation , brand names and trade marks , packaging , sales service and product promotion .

可以为企业决策者认识和选择具有耐用特性产品的竞争策略和为政府对耐用品行业垄断行为的评价、监管和产业政策制订提供一些理论上的参考。

The theory can be used as a reference for managers of firm to acknowledge and choose competitive strategy of durable goods and for government officers to evaluate , regulate and make industrial policies .

网络产品标准竞争赶超策略研究

Study on Technology Standard Surpassing Strategy of Network Goods

山西省优势农产品&苹果竞争策略

Competitive Strategies of Shanxi Apple Industry

移动商务环境下服务产品的差异化竞争策略研究

Study on Competitive Strategies of Service Products Differentiation under Mobile Commerce

低压聚乙烯产品营销环境及竞争策略分析

Analysis of Marketing Environment and Competition Policy of HDPE

广告影响需求下的新产品竞争性动态定价策略

Competitive Dynamic Pricing Strategy with the Effect of Advertising

未来产品的竞争与市场策略

The future competition and market strategy of the products

绿色贸易壁垒背景下培育浙江水产品出口竞争优势的策略研究

A Study on Fostering Competitive Advantage of Zhejiang Aquatic Products Export Against Green Trade Barriers

平台企业为了吸引足够多的双方用户，扩大交易量，常常采取价格倾斜、单边补贴、平台定价共谋、产品差异化等竞争策略。

In order to attract more multilateral consumers and expand trading volume , the platform enterprises often apply competition strategy like inclined pricing , unilateral subsidies , platform pricing conspiracy and product differentiation .

认为：在高新技术领域，山于高新技术产品之间也彼此不同的，因此在制定产品竞争策略时，所采用的价格策略和技术创新策略也是不同的。

It deems that high-new-tech products are mutually diverse in the field of high-new technology , so high-new-tech enterprises adopt diverse price tactic and innovating tactic of technology when they draw up competing tactic .

根据网络效应的有关理论及网络产品和网络市场的有关竞争特征，提出网络效应下的产品竞争策略，为企业的经营管理者提供新经济形态下的有效决策依据。

According to related theories of network effect and competition characteristics of network products and network markets , this paper proposed competition strategies of products under network effect , providing suggestions for managers ' decision-making under new economic status .

论文就是在上述背景下展开研究的，主要运用顾客选择理论与产品差异化竞争理论，探讨在网络外部性存在的情况下，网络企业的竞争行为以及网络产品的竞争策略设计问题。

Considering the influence of network externalities , the dissertation mainly studies the competitive rules and tactics of network goods based on differentiation competition theory .

这些内容包括网络效应理论涉及的基本概念和经济学原理，以及网络产品的特征和网络市场的特征，并对网络产品和传统产品的区别进行比较研究，为下文网络效应产品的竞争策略打下基础。

These theories included basic concepts and economic theory of network effect , characteristics of network products and network market , and compared the difference between network products and traditional ones , which made basis for following discussions of competition strategies of products with network effect . 3 .