企业社交网络

因此，公司应该鼓励尽可能面对面的互动，并且投资其他沟通工具，例如社交视频网站、内部网络广播、企业社交网络工具和内部博客等。

Instead , encourage face-to-face interaction when possible and invest in other communication tools such as a social video portal , internal webcasts , enterprise social networking tools and an internal blog .

领英已成为在线商务交流领域最重要的网站，不过FacebookatWork可能也会挑战谷歌旗下的Drive、电子邮件和聊天类产品，并叫板微软的Outlook电子邮件服务、Office软件、及其2012年以12亿美元收购的企业社交网络Yammer。

LinkedIn has become the dominant site for online business networking , but Facebook at Work could also challenge Google 's drive , email and chat products and Microsoft 's Outlook email service , Office software and Yammer , the corporate social network it bought for $ 1.2bn in 2012 .

企业社交网络是革新还是诡计？

Is Business-centric Social Networking a Revolution & or a Ruse ?

另外，Socialtext和Socialcast等其他企业级社交网络也在成长壮大。

Others , such as Socialtext and socialcast , are growing .

她发现，尽管社交网络在改善公司内部沟通方面潜力巨大，但是企业部署社交网络的方式往往并没有推动、反而阻碍了其应用。

She found that while social networks have a significant potential to improve communications inside a company , they are often implemented in ways that discourage rather than encourage their use .

很多源自个人经历的领导力故事，甚至有可能获得自身的生命力，然后像病毒一样在你的企业或社交网络上广泛传播。

Many leadership stories from your personal experience even have the potential to go viral , taking on a life of their own , spreading far and wide in your organization or social networks .

许多企业认为这些社交网络很幼稚，对雇员的生产率不利，很多情况下这种观点是对的。

Many organizations look at these social networks as a nuisance and a burden on employee productivity , and in many cases they may be correct .

虽然企业正在通过社交网络接触更多受众，也正在看到日益增加的好处，但持续变迁的社交媒体图景使得获得持续的成果，以及衡量这些成果，成为一个巨大的挑战。

Businesses are reaching larger audiences and seeing increasing benefits , but the shifting social media landscape makes getting consistent results – and measuring them – an enormous challenge .

另一家咨询公司的高德纳本周表示，如果企业无法在社交网络上同客户交流，其后果将等同于不接电话或是不回邮件，将是破坏性的。

Gartner , another research firm , said this week that failing to communicate with customers on social networks could be as damaging to companies as not answering phone calls or e-mails .

由于企业逐渐认识到社交网络的价值，于是开始兴起部署社交网络的热潮。

The rise of social networks in companies is coming as corporations slowly figure out their value .