近年来,药品广告包括医药保健品广告已经成为媒体广告的重要组成部分,同时药品广告在医药企业销售费用中所占的比重也逐年提高。
In recent years , the advertisement of drug and the health care drug become the main body of the medium advertisement , also the proportion of the expense of the advertisement in the sales expense increases year after year .