品牌个性维度

时尚导向型和物质主义型的消费者比较关注品牌个性维度中的酷、雅、勇；

The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool , elegance and braveness .

品牌个性维度的本土化研究品牌个性感知对购买意愿的影响机理研究

The Study of Influencing Mechanism of Brand Personality Perception on Purchase Intension

近几十年众多学者通过品牌概念研究、个性维度研究、应用研究等不断丰富和扩展了品牌个性定位理论研究。

Many scholars enrich and extend the brand personality positioning theory by the concept of brand , personality dimension , and application research in recent decades .

本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。

This article begins with the analysis of the contents , extra value of customer 's feel of brand personality , which states importance of brand personality .

通过理论研究，本文界定了品牌个性的内涵，品牌忠诚的概念，并系统综述了品牌个性的维度，影响品牌忠诚的因素及品牌忠诚的测量等相关理论。

Through theoretical study , this paper defines the connotation of brand personality , the concept of brand loyalty , and systematically describes the related theories of the brand personality dimensions , the factors that influence brand loyalty and brand loyalty measurement .