品牌强度

品牌强度由消费者的品牌强度和企业的品牌强度构成。

Brand strength constitutes parameters from both consumers and business entities .

对品牌强度的现实应用基本上用于对品牌资产的评价。

The application of brand strength is almost used to value of brand capital .

由于这一较强的目的指向性，目前，对品牌强度构成因子的研究存在因子单方面的侧重及某些因子被忽略的现象。

At present , as more goal-directed action in studying on the component factors of brand strength , there has been a focus on unilateral and factor over-looked phenomenon .

消费者向强关系的推荐可能性更高，同时在向强关系推荐后，人们的社会成本更低。本研究还发现，推荐可能性会受到奖励类型和品牌强度的调节作用的影响。

Consumers are more likely to recommend strong tie and perceive lower social cost . Moreover , there exists an interactive effect of reward type and brand strength toward referral likelihood .

从本研究所得出的结论来看，本次指标体系的权重构成，呈现出了增强贡献指数最高（0.4183），品牌强度要素次之（0.3319），基础要素最低（0.2499）的态势。

According to the conclusions , the weight form of the index system showing a situation-the highest one is the index of enhancing contribution ( 0.4183 ), followed by the elements of brand strength ( 0.3319 ), and the basic elements is the lowest ( 0.2499 ) .

运用态度量表和反应时实验比较了品牌态度强度与品牌态度可达性的关系性质。

Introduction Brand attitude accessibility is related to brand attitude strength , which is usually viewed as a well-established feature of attitude strength .

在此基础上，引入品牌需求强度系数和品类成长系数进一步说明信用卡发行者外部市场需求环境以及品类成长系数的动态变化对信用卡市场需求的影响。

On this basis , category demand density coefficient and category growth coefficient are introduced in order to further explain the impact of the dynamic changes of the external environment of credit card issuers and category growth coefficient on the market demand of credit card .

为准确进行城市品牌定位决策，可以根据城市资源的品牌属性强度或者基于目标受众的偏好选取合适的品牌因子。

To conduct a correct orientation of a city 's brand , appropriate brand factors should be chosen in accordance with the strength of brand attributes of the city 's resources or the inclination of the target citizens .

考虑到我国体育用品品牌行业特点及其运作环境，在考察体育用品品牌强度因子时，主要是从3个方面即基于品牌的市场角度、顾客角度和企业角度来选取若干关键因子进行测评的。

Based on characteristic and situation of China sporting goods industry , the brand strength of China sporting goods selected several critical factors from the aspects of brand market , brand customer and brand enterprises to evaluate brand .

虽然一些国际品牌管理公司的经济型酒店已逐步进入中国市场，也新兴了一些国内的经济型酒店管理品牌，竞争的强度也并不十分激烈。

Although some international bands running budget hotel have penetrated Chinese market along with some emerging domestic bands , the competition in this field is not fierce yet .