品牌结构
- 网络brand structure;brand architecture
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在经营管理方面吉利应该拉开沃尔沃与帝豪之间的档次,进行不同的定位,丰富品牌结构。
In terms of management , Geely should narrow down the gap between Volvo and itself , make different positioning and enrich the brand structure .
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从空间角度划分品牌结构,并将品牌结构战略划分为4种情况:点品牌战略、双品牌战略、纵向品牌战略和横向品牌战略。
From the space point of view , name brand structure is divided into 4 categories : point name brand strategy , double name brand strategy , longitudinal name brand strategy , transverse name brand strategy .
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区域城市品牌结构识别与发展战略研究&以山东省为例
Study on Structure Recognition of and Development Strategy for Regional Urban Brand & Case Study of Shandong Province
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盖保罗从进入中国那天开始,就着手搭建他所谓的金宇塔式品牌结构,将欧莱雅一贯的多品牌渗透策略在中国市场上发挥得淋漓尽致
From the day it entered Chinese market , Loreal began to build the so called Pyramid styled brands structure to carry out its multi brands penetrating strategy
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其二级保护伞的品牌结构,及差异化的品牌理念、多品牌滚动发展、品牌管理系统的创建和资源整合等具体策略构成了南方日报传媒集团品牌战略实施的成功经验。
Its " two umbrella " brand architecture , the differentiation of the brand concept , multi-brand rolling development , brand management system and resource integration constitute the successful experience of the implementation of brand strategy for Southern Newspaper Media Group .
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在激烈的市场环境和趋同的品牌结构的影响下,控制商品品质,保证库存数量是保证经营业绩,使百货店在竞争中取得优胜的重要手段。
Being influenced by the intense market competition and the increased convergence of brand structure , to control product quality and ensure stock quantity were the most important means for the department stores to ensure business performance so as to succeed in the fierce competition .
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各类地理品牌结构方程分析的结果如下:①对于各类地理品牌均存在以下两种变量关系:历史传承对地理品牌形象存在直接正向影响;环境依赖对企业品牌认知趋同存在直接正向影响。
The results of Structure Equation Model analysis are : ( 1 ) every sort of geographical brand has two kinds of variable relationship : historical inheritance influences geographical brand directly and positively ; while environment dependence influences assimilation of cognition of enterprise brand directly and positively .
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品牌信任结构维度的探索性研究
An Exploring Study on the Structural Dimensions of Brand Trust
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服装区域品牌网络结构分析。
The analysis of the network structure model of regional brands of garment .
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广义品牌关系结构研究
Study of Brand Relationship Construct in Broad Sense
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设计对品牌资产结构的效应
Effect of design to brand 's capital construction
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零售业自有品牌竞争结构分析
On Private Brand Competitive Structure of Retail Business
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自主品牌车辆结构碰撞一致性对约束系统开发的影响
Study on the Effect of Vehicle Crash Consistency to Development of Restraint System for Domestic Brands
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我国高端白酒市场潜力分析及品牌群落结构解析
Survey of Market Potential and Elementary Study of Zoology of High-End White Wine Market in Our Country
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正文部分从概念界定入手,概括阐述城市品牌战略结构,锁定本次研究的视域。
Body part starting from the concept definition , elaborates the structures of city brand strategy and locks this study sight .
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着重探讨了设计对品牌资产结构由品牌知名度到品牌美誉度进而到品牌忠诚度的渐次提升的重要作用。
Of the most importance the article focuses on the importance of the design in the establishing and the enrichment of the brand capital construction .
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最终构建了品牌选择认知结构模型的扩展模型(MKPⅠ模型)。3、构建消费者品牌选择认知过程模型,解释消费者品牌选择认知过程中的动态学习现象。
Eventually build an expansion model ( MKP I Model ) of brand choice cognitive structure model . 3 、 Building consumer brand choice cognitive processes model and explaining the dynamic learning phenomenon of brand choice cognitive processes .
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品牌关系三维结构的实证研究
An Empirical Study of the Three Dimensions in the Relationship between Brands
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品牌男西装结构特征识别研究
Study on the Structure Identity of Man 's Suit Brand
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我们将更进一步扩展我们保时捷设计奢侈品牌的销售结构。
Moreover we will be expanding our sales structure for the Porsche Design luxury brand .
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在此基础上,构建消费者品牌选择认知结构模型。
On this basis , a cognitive structure model of consumer brand choice is built .
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而别克和凯迪拉克都属于豪华品牌,但结构设计和顾客群体上都存在差异。
Buick and Cadillac both are luxury brands , though differentiated by physical design as well as type of customer .
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创建一个品牌组合分子结构图的三个步骤是:第一步,确定应该或不应该包含哪些品牌。
The first step in creating a brand portfolio molecule is to determine which brands should or should not be included .
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具体而言,从产品改进、产品品牌、产品结构、产品生命周期四个方面具体论述了公司的产品策略。
Specifically , from product improvement , the product brand , product structure . product life cycle four aspects elaborated the company product strategy .
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从跨学科的角度,基于人际关系结构理论可以提出品牌关系三维结构假设。
From cross-disciplinary perspectives , this paper puts forward a hypothesis about the three dimensions in the relationship between brands on the basis of interpersonal communication theories .
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实证分析表明,影响我国开放式基金赎回的因素是多方面的,包括基金净值变化、分红、基金成立时间的长短、品牌、投资者结构等。
Positive analysis shows that many factors affect the redeem of open funds , such as net value changes , dividends , the time since the forming of the funds , brand , the structure of investors , and so on .
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高成长企业的形成条件包括外部环境(政策环境、市场环境、技术发展环境)和内部条件(核心技术、塑造品牌、组织结构、优秀人才、企业文化)。
The forming conditions of high-growth enterprises are including outer circumstance , such as policy , market and technology development , and inner circumstance , for instance core technology , brand set up , organizational structure , human resource , and enterprise culture .
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如何培育高忠诚的消费者成为企业界迫切关心的问题,而培育高忠诚消费者群体的关键是要了解消者品牌忠诚的结构,了解哪些因素可以影响消费者品牌忠诚以及其影响力度如何。
Now most enterprises are concerned about how to cultivate high loyalty consumers group , while the key to cultivate high loyalty consumers group is to learn about the structure of consumer brand loyalty and know which factors can effect consumer brand loyalty and to what degree that been effected .
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•保时捷已成功克服品牌迁移和产品结构调整这一棘手的挑战,以运动车为基础,开发出四门轿车和SUV,同时保住了自己的忠实用户。
Item : Porsche has pulled off the tricky business of moving beyond its sports car roots into four-doors and SUVs without alienating its devoted followers .
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消费者品牌依恋的内容结构及其相关研究
The Study on the Content Structure of Consumers ' Brand Attachment and Its Relationship with Other Factors