广告效果模型

最后，通过对水果购买这类低涉入行为的分析，运用相同的工具和方法构建了广告效果模型，分析影响广告效果的主要因素。

At last an advertising model was constructed by the same method based on the analysis of low-involvement purchasing behavior .

广告效果评估模型及其应用研究

Research on Advertising Effect Model and Its Application

电视广告效果预测模型

A Forecast Method on TV AD Effectiveness

为了说明构建广告心理效果测评模型的必要性和重要性，我们介绍了过去及现有实践中的各种广告心理效果测评方法。

In order to demonstrate the need and importance to develop models to evaluate advertising mental effects , we make a particular introduction to various kinds of evaluation methods in practice , before and currently .

根据前人的研究成果以及在此基础上的分析推论，我们建立了网络广告特性对广告效果的影响模型。

According to some scholars ' findings and our analysis and deduction from them , we established a model of the impact of advertisement features on advertising effectiveness .

本文首先在广告心理效果评价中应用比较典型的Edward.K.Strong五阶段模型的基础上，结合服饰广告的特点，增加品牌效果的评价内容，形成完整的服饰平面广告效果评价模型。

K. Strong five stages model which applied in advertising psychological evaluation typical and combining the characteristics of apparel advertising , increase brand effect of evaluation content , form the complete fashion print advertising effectiveness evaluation model .

之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。

Then we introduce kinds of research aiming at advertising effects in academic , among these are a series of mental effects evaluation models .

网络广告界面评价中的人机交互理论&网络广告交互界面与广告效果关系模型

Human-Computer Interaction in Network Advertisement Interface Evaluation & A Model of Relationship Between Network Advertisements ' Interface and Their Effectiveness