广告社会效果

文章运用熵权双基点法，对网络广告的社会效果进行了评估。

In this paper , entropy two-base-point approach is used to access the social effects of internet advertising .

广告的社会效果是指广告对社会文化道德和人们的思想意识形态所产生的影响。

Advertised of the social result mean advertisement to the influence that the thought consciousness appearance of the social cultural morals and people produce .

广告表现特征与社会效果探析

Seeking for the Manifestation and Social Effect of Advertisement

考虑到实际需要，结合央视杭州旅游形象广告案例，采用熵权双基点法评价了旅游广告社会效果。

With the case study of Hangzhou tourism image ads produced by CCTV , entropy double-base-point approach is used to assess the social effects of tourism ad.

在对广告效果的研究中，首先阐述了广告的经济效果、心理效果、社会效果的内容及评估方法，并运用具体案例，运用熵权双基点法，对网络广告的社会效果进行了评估。

In the study of the effect of advertising , entropy two-base-point approach is used to evaluate the social effects of internet advertising .

同时通过对广告在改变人们消费观念过程中产生的负面影响的批评，来提高广告人的责任，改善广告的社会效果。

At the same time through the concept of advertising spending in the process of changing the way people have criticized of the negative effect , To increase the responsibility of advertisers , Improve the social effects of advertising .