弱势品牌

因这三方面是产品感知质量的三维度，所以强强联合能够提升产品感知质量。（二）强势品牌与弱势品牌的联合效果却不理想。

For this is the three dimension of perceived quality of products , so power-and-power union can enhance the perceived quality of products . ( 2 ) The effect of combining Strong brand with weak brands is not ideal .

弱势品牌的发展研究

A Study of the Development of Less Well - Known Brands

作为市场中弱势品牌的小品牌很容易遭遇困境。

As a weak brand in the market , it is easy for a small brand to encounter jeopardy .

无论是耐用品还是非耐用品，场独立型认知风格的消费者倾向于选择弱势品牌消费，而场依存型认知风格的消费者则更倾向于消费强势品牌。

No matter the products were durable or not , the consumers with field-independent cognitive style were inclined to choose a weak brand , whereas the consumers with the field-dependence cognitive style tend to choose a strong one .

中国车市的品牌力时代已经到来，面对大品牌占绝对主导的中国汽车市场，目前尚处于弱势的中国自主品牌汽车应该如何应对？

The ear of brand-name power is coming , facing the famous brand-name automobile dominated in Chinese auto market , we are seeking a way to cope with this situation for China self-developed automobile .