态度成分

热认知指带有情感或态度成分的认知。

In psychological science , the term hot cognition refers to cognition with an affect or attitude .

以往的研究多对于趋避行为影响态度情感成分有所探讨，涉及态度改变的认知成分较少。

Previous studies focus more on the impact of movement on emotional component . The cognitive components of attitude involved less .

研究结果显示TRA理论对品牌购买行为具有较高的预测有效性。具体来说，在态度中加入情感成分后，TRA的预测能力显著提高，但是态度的两维性假设没有得到证实。

Specifically , when we add the affective components of attitude into TRA that the predicting ability of TRA has been improved significantly , but the hypothesis of two dimension attitude is not validated .

本研究通过梳理相关文献，建立绿色消费态度的三个成分（绿色消费认知、情感及意向）与绿色消费行为的关系模型。

By literature review , this paper builds a relationship model between the three components of green consumption attitude which includes the knowledge of green consumption cognition , emotion and intention , and the green consumption .