旅游中间商

因此，现代价值链中的旅游中间商的职能也发生了转变。

Therefore , in the modern value chain traveling middle business function also had the transformation .

本文将个性化信息服务模式运用于电子旅游中间商，以提高其服务水平。

This paper applies individualized information service pattern to electronic tourism intermediates in order to improve their service standard .

首先比较了传统电子旅游中间商与具有推荐功能的电子旅游中间商的异同；

In the paper , a comparison is made between the traditional electronic tourism intermediates and the electronic tourism intermediates with recommendation function ;

以携程为代表的在线旅游中间商正迅速向传统旅行社行业渗透并挤压着其盈利空间，改变了传统旅行社的经营模式和产业价值链。

With C-trip as representative , the online tour agent is rapidly penetrating the traditional travel services and squeezing its profit margin , which changes the management mode and value chains of the latter .

通常人们较为注重面向旅游者的直接渠道旅游广告，而往往忽视旅游中间商与旅游产品生产商之间的间接渠道旅游广告。

People always pay much attention to advertising in the direct channel to the end user , but neglect advertising between tourism suppliers and intermediaries in the indirect marketing channel .