渠道行为

第三，在本文文献综述部分，针对关系型渠道治理理论与其它渠道行为理论及关系营销理论存在一定的交叉，对于很多初学者而言，认识该理论缺乏一个清晰的整体框架。

Third , in literature review of this article , as channel relational governance has some cross with other channels behavior and relationship marketing research field . For many beginners , there is no a clear framework to understand the theory .

论文对企业渠道中电子商务的应用研究具有一定的理论价值和现实意义，同时对渠道行为和竞争力的理论研究具有相应的参考价值。

The conclusions of the paper have a certain theoretical value and practical significance for the applications of E-business in the channel ; And simultaneously the related theoretical research on channels behavior and channels competitiveness has the partial value .

手机厂商的营销渠道行为及其策略

The Channel Behavior and Promotion Strategy of Mobile Phone Producer

日资汽车企业在华销售渠道行为的实证分析

Empirical research on the marketing distribution behavior of Japanese auto firms in China

本文用经济学原理来分析信用卡营销渠道行为。

In this paper , economic principles are used to analyze the behavior of credit card channels .

本文从西方渠道行为理论的视角出发，构建了一个渠道控制过程模型，并提出了若干研究命题。

On the basis of western channel behavioral theories , the author constructs a model of channel control progress , and presents some research propositions .

基于营销学的理论基础，本文认为可以借鉴关系营销理论和营销渠道行为理论深入展开对农产品交易关系行为维度的研究。

Based on Marketing , behavioral dimension of transaction relationships of agricultural products could be studied deeply by borrowing theory about relationship marketing and marketing channel behavior .

以营销渠道行为理论中关于权力的讨论为基础，实证性地探讨在中国的营销渠道中私人关系对权力使用的影响。

Based the theory of power in marketing channels , this paper investigated the impact of personal guanxi on exercises of power in the context of China marketing channels .

研究渠道行为理论是为了使渠道能够持续长久、稳定的发展，高效、快速地运行，进而渠道成员可以获得更多的收益。

Studying the theory of channel behavioral is to establish sustainable , stable , efficiency and fast developed channel and then to let channel members can gain more benefits .

本文旨在探索商业银行如何在客户既定渠道行为状态下，通过促销策略改变客户的使用渠道行为以实现银行与客户双赢的目标。

The aim of this paper is to explore how to change customer use channels though promotion strategy on the condition of customers established channel behavior in order to achieve the bank and customer win-win goal .

在流通渠道行为理论研究上，对流通渠道权力理论、流通渠道合作理论、流通渠道冲突理论等进行系列探讨，在此基础上对战略伙伴关系理论及渠道对角线理论等渠道行为变革理论进行进一步的论证。

Attempts are made to research on the behavior of circulation channel . Theories of power , cooperation , and conflicts in the distribution channel are discussed . Then the paper elaborates on the distribution channel transformation .

在B2C情景中，多渠道消费行为能够创造较好的企业绩效，多渠道消费者的获利能力明显超过了单渠道消费者。

In b2c situation , multichannel consumption behavior can create better corporation performance . Profit ability from multichannel consumers obviously exceeds single channel consumers .

渠道机会主义行为研究理论框架及管理建议

Research Framework and Implication for The Management of Channel Opportunistic Behavior

营销渠道成员行为关系模型

Members ′ Behavior Relationship Model of Marketing Channel

边界人员私人关系对渠道关系行为的影响研究

Research on the influence of personal relationship between boundary personnel on channel relational behaviors

关系规范对代理商资源、显性契约和代理商渠道投机行为之间的关系起着调节作用。

The norms played a regulatory role in contracts , agents resources and agents channels opportunism .

在此基础上，文章提出了渠道选择行为模型和管理建议。

This paper highlights a multichannel choice behavior model and managerial implications for successfully developing multichannel retailing strategy .

例如，分销渠道描述行为数据，而国籍则描述人口统计属性。

For example , the distribution channels describe behavioral data , and the country describes a demographic property .

文章探讨了跨渠道购买行为模式下消费者认知对网络零售商忠诚的影响。

This paper explores the impact of consumer 's perception on online retailer loyalty in cross-channel shopping style .

生产商对种子代理商的功能性依赖和替代性依赖与种子代理商的渠道投机行为呈正相关关系。

The functionality and alternative dependence of manufacturers on the seed agents has positive correlation with the speculative behavior of seed agents .

目前国内外研究顾客的渠道选择行为的文献大多数是从企业的角度出发的。

Most of former literatures analyzing customers ' channel behavior and studying the strategy of channel integration is from the point of enterprise .

客户利益一定程度体现了客户需求，客户需求在客户的渠道使用行为中得到反映。

The interest of customers reflects the needs of customers in some degree , and customer demand was reflected in the channels they use .

多渠道消费行为是顾客对不同渠道的选择结果，该行为受到个人因素、心理因素、情境因素、社会因素、渠道特征和企业因素的影响。

Multichannel consumption behavior is influenced by individual factors , psychology factors , situation factors , social factors , channel characteristics and enterprise factors .

必须重新审视关于渠道投机行为治理机制有效性的传统理论，以及审视当下关于渠道结构和渠道模式的纷争。

We must investigate the traditional theory about the effect of governance mechanisms and the conflict of channel structure and channel pattern over again .

战略联盟将以合作竞争的全新理念取代传统渠道交易行为关系，成为未来流通渠道群体行为的变革趋势；

Strategic alliance , a new notion of cooperation and competition , will replace the traditional relationship between the transaction partners in the circulation channel .

从渠道成员行为分析入手，找出渠道成员行为之间的关系，进而构建渠道成员行为关系模型。

Starting with analysis of channel members ′ behavior , the relationship between channel members ′ behavior is found out . Channel members ′ behavior relation model is constructed .

对日系汽车企业在华销售渠道的行为作实证分析，研究其特点、原因以及问题。

This paper is the empirical research on the marketing distribution behavior of Japanese Auto firms in China , mainly emphasized on its features , reasons and the existing problems .

本研究从种子生产商的角度探讨生产商运用相关治理方法对种子代理商渠道投机行为的影响。

In this study , from the perspective of the seed producers and manufacturers using methods of governance , the author explores the scale of impact of channel opportunism of the seed agents .

分析指出，信任和承诺通过既定的关系交换可以有效地防范与规避渠道机会主义行为，并指出如何构建信任与承诺才能防范渠道中的机会主义行为，保持渠道的和谐与长期发展。

However , trust and commitment can avoid and shade off opportunism through fixed relationship exchanging . And the author points out how to construct trust and commitment to accomplish it and keep channel harmony .

主要内容和结论包括：第一，渠道投机行为的前因要素、表现形式和结果分析。

Through theory and empirical study , the main conclusions and contents that the dissertation achieved are included : Firstly , the analysis of the antecedent factors , forms and outcomes of channel opportunism : 1 .