电影广告

从宝马汽车电影广告看广告创意的嬗变

A review of advertisement creativity transmutation from the BMW 's movie advertising

时代的反映与失真的镜子&四十年代大后方重庆报纸电影广告的抗战诉求分析

Reflection of the Times and Distorted Mirror & An Analysis of Appealing to Resistance against War in the Movie Ads 1940s Chongqing Newspapers

除了凯德拉克，JEEP、雪佛兰、菲亚特、奥迪、东风标致都纷纷邀请知名导演和大牌明星拍摄了各自的微电影广告，其中题材、风格、拍摄手法各不相同。

In addition to Cadillac , JEEP , Chevrolet , Fiat , Audi , Dongfeng Peugeot have invited well-known directors and stars to film their own micro film advertising , but the subject matter , style , shots are different .

十分钟的电影广告片要多少费用？

How much will a ten - minutes advertising film cost ?

微电影广告正是迎合这样的需求。

Micro film advertising is accord with sucha demand .

冯氏贺岁片：电影广告化生存法则

Feng 's Spring Festival films : Surviving Rule of the Movies Tendency to Ads

更棒的是，布尼奥尔利用描写番茄大战的电影广告挣钱。

Even better , Bunol makes money off of advertisements for films that feature the tomato fight .

还有路牌广告、霓虹灯广告、交通广告、电影广告、空中广告、汽球广告、邮递广告、幻灯广告、电台广告等。

Besides , there were also road sign ads , neon sign , transportation sign , slide ads , etc.

因此，微电影广告一出现，便在网络群体中迅速传播，具有极强的宣传性。

Therefore , the micro-film advertising appeared , they spread rapidly in the network group , has a strong publicity .

20世纪40年代的大后方报纸上的电影广告，有着独特的广告诉求方式和文本制作。

The advertisements in the newspapers of the rear area in 1940s had their unique appealing means and text writing techniques .

在电影院外面，站在梯子上的一个人正将电影广告贴在旧的布告上。

Outside the cinema , a man on a ladder was plastering an advertisement for a film on top of the old notice .

小海军在许多方面都有著卓式喜剧的影子，他的外貌像是海军募兵的漫画，也像是虚构电影广告海报中的人物。

Liu Ye 's love for the tragic-comic is evident in his portrait of the child-sailor , who is indeed in many ways Chaplinesque .

本文从品牌传播的视角出发，首先梳理了微电影广告的概念、产生背景、发展现状，属性及特征。

From the perspective of brand communication , the paper starts with definition , generation background , current development , attribute and features of the microfilms .

我知道，电影广告能以大银幕上的画面和声音效果使其观众欣赏和着迷。

I know that theatre-screen advertising offers the opportunity to reach a captive audience with the impact of sound and motion pictures on a big screen .

微电影广告的形成，就其产生的根源而言，是传统短片广告与现代数字信息技术融合的结果。

The formation of the micro-film advertising , their root causes , the result of the fusion of the traditional video advertising with modern digital information technology .

试图通过老报纸的研究，从电影院情况、电影广告、电影审查、电化教育、电影影评几个方面，重现当时福州电影传播情况。

Attempts by the old newspaper research , from the cinema , film advertising , film review , audio-visual education , film critics respects , recreating the Fuzhou film communication .

第二章则是对微电影广告的概述，分别对微电影广告的基本概念、产生背景和基本特征等进行了总结。

The second chapter is an overview of micro film advertisement . We have concluded basic conception , background of creation and basic character and so forth about the advertisement of micro film .

电影广告文案指电影海报文案，是电影广告媒体作品的书面形式，也是直接或间接地引导受众购买行动的文字。

As an exotic genre , movie advertising placard is the written form of media in movie advertising . It is also the written form that can hopefully enact readers to purchase directly or indirectly .

第四章微电影广告的应用策略是笔者基于第三章的分析得到的启发，从内容、渠道、受众三方面为微电影广告提出发展策略。

Chapter four is about the application strategies of Micro Movie Advertisement which is inspired by the analysis I did in Chapter three . The application strategies are proposed from the view of content , channel and audience .

其次，从广告符号学中的编码解码入手，提炼出符号的陌生化、表象性的符号形式和泛符号化等符号学理论对微电影广告创意的影响。

Second , from the theory of semiotics , narrative , and the encoding and decoding of advertising , finding out the Micro Film Advertising influenced by the strange , the appearance of symbolic form and universal symbol theory .

文章分析认为，微电影广告能够众多广告中脱颖而出，是在新媒体平台和广告创意不断创新的大环境共同作用下形成的，这是广告创意人进行的一次有意义的尝试和突破。

The article believed that micro film advertisement can come to the fore in that it is formed in the interaction platform of the new media and advertising creative innovative environment , and this is a meaningful attempt and breakthrough for admen .

第一章研究了微电影广告的时代背景，即融合化的媒介环境，认为新媒体的出现与传统媒体的相互融合让微电影应运而生。

The first chapter , we study the background of micro film advertisement , that is " Integration of the media environment " . We think that the combination between the emergence of new media and traditional media has developed the micro film .

今天，在全球化、商业化的大环境下，电影广告的形式也在不断发展变化，植入式广告以其独特的优势，成为电影广告的一支奇葩。

In China , the movie ads in the ascendant . Today , under the environment of globalization , commercialization , in the form of movie advertising is also the continuous development of changes in product placement , with its unique advantages , a wonderful work of film advertising .

我们不想让那些只想为书或电影做广告的人上节目。

We did not want people on the show who are purely interested in plugging a book or film .

车载移动电视、电梯广告、户外广告、洗手间广告、户外大型LED媒体、电影贴片广告、卖场体验式广告、网络广告、电子邮件广告、手机广告等等。

Vehicle-mounted mobile TV , elevator ads , outdoor ads , toilets , outdoor large LED advertising media , movie previews , experiential ads , online ads , E-mail ads , mobile phone and so on .

为了给修复工作赚取资金，这个工作室制造了用于电影和广告的老式飞机复制品，比如这架英国一战的战斗机SE5。

To make money for restoration , the workshop builds replicas of vintage aircraft for use in films and commercials , like this British World War I fighter plane SE5 .

描述你的最爱（书、电影、广告、网站）

Describe your favourite ( book / film / advertisement / website )

本论文是作者对于中国电影植入式广告的一点思考。

The paper is about the Product Placement in Chinese film industry .

中国电影隐性广告片外效应与价值链研究空档广告影片或节目

The Study of Off-movie Effect and Value Chain of Recessive Advertising of Chinese Movies

宣传片为电影做广告的简短影片。

A short filmed advertisement for a movie .