目标市场竞争战略
目标市场竞争战略-
项目市场分析及企业战略通过对行业市场的分析，运用SWOT确定了公司战略，并使用波特的五力理论作了竞争分析，从而获得了对整个市场全面的认识，明确了目标市场、竞争战略。
Project Marketing Analysis and Company strategy : analyzing the industry market , developing the company strategy by use of SWOT , making the competitive analysis on the bases of Michael Porte 's theory , identifying the whole market , especially the targeted niche market .
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通过对战略目标、市场定位、竞争战略等环节的审视，从中原地产的角度进行战略选择和定位并提出战略实施对策。
Through the review on the segments such as strategic objective , market orientation and competition strategy , it selects the strategy and orientation from the perspective of Centaline Property , and proposes countermeasure for strategy implementation .