自有品牌定位
自有品牌定位-
文章运用STP（市场细分、选择目标市场和市场定位）策略分析零售企业自有品牌定位的基础，从消费者心智、品牌差异点和零售业态调整三个方面阐述零售企业自有品牌的定位策略。
The paper analyzes the fundamental factors of market positioning of private brands of the retail enterprises with STP tactics . And then it discusses the ways of the private brand positioning from aspects of consumer mentalities , differences between brands and the adaptation of the retail industry .