《整合营销传播》

CT公司的营销策略突出客户化定制的品牌形象，以新兴的中小型商业银行和外资银行作为目标市场，进行整合营销传播。

The target market of ATMs of CT Company is small medium commercial banks and foreign banks .

为此，西方学者提出了一种新的营销理论，即整合营销传播理论（IntegratedMarketingCommunication简称为IMC）。

Therefore , some scholars in western countries have come up with a new theory called Integrated Marketing Communication ( IMC ) .

基于SWOT分析的拉萨旅游城市品牌整合营销传播

Integrated Marketing Communication Based on the SWOT Analysis of the Lhasa City Tourism Brand

整合营销传播（简称IMC&integratedmarketingcommunications）是美国唐·舒尔茨（DoneSchultz）教授于二十世纪九十年代提出，并被实践证明为行之有效的一种营销理论。

The theory of Integrated Marketing Communications is raised by professor Done Schultz in 1990s , and proved is a theory of effective .

整合营销传播在SG胶囊市场推广中的应用研究

Study on the Application of IMC in the Marketing of SG Capsule

整合营销传播（IMC）的内核：聚焦于消费者

The Cornerstone of Integrated Marketing Communication ( IMC ): Focus on Consumers

足球、整合营销传播与广告传播&浅议整合营销传播理论（IMC）观照下的广告传播

Football , Integrated Marketing Communication and Ads Communication

总体而言，整合营销传播对于中国是适用的，但不是每个中国企业都必须马上实施IMC规划。

In whole , the IMC is applicable in China but not for every Chinese enterprise .

深刻分析了X分行中间业务存在的问题，并侧重从整合营销传播的角度提出了进一步发展中间业务的创新思路和整合营销策略。

Depth analysis of the X branch of the problems among the business and focus on integrated marketing communication from the perspective of a further development of innovative ideas among the business and integrated marketing strategy .

整合营销传播（简称IMC），其核心思想是将与企业市场营销有关的一切传播活动一元化。

Integrated Marketing Communication acronym IMC , its core idea is to marketing and corporate communication activities related to the unification of all .

在分析基于顾客感知价值的整合营销传播系统的复杂适应性基础上，构建多Agent模型，对单要素传播、多要素传播以及系统的优化进行计算机仿真，结果运行良好，支持了前文的研究结论。

By an analysis of complex adaptive of IMC system based on CPV , this dissertation establishes multi-agent model and simulate the interaction of one-factor and multi-factor communication and the optimization of system . The outcome proves the conclusion of this dissertation .

本文简要介绍了整合营销传播（IMC，IntegratedMarketingCommunication）理念的内涵，并运用它的一些基本思想，例如一体化、顾客、整合、沟通来分析供应链联盟（SCA，SupplyChainAlliance）。

This paper introduces the implications of IMC ( Integrated Marketing Communication ) briefly , and analyses SCA ( Supply Chain Alliance ) by applying some of IMC 's basic ideas such as customer , integration and communication .

现代营销理论经历了三个发展阶段：从“独特销售主张”到“品牌理论”再到“整合营销传播”（IMC）。

Modem marketing theory has gone through three stages of development : from " USP " to " Brand Theory " and then " IMC " .

整合营销传播（IMC）理论正是在这种营销管理理念不断更新的过程中逐渐形成和发展起来的。

During the continuous renewing of marketing management theories , integrated marketing communications as a new concept or theory system has been put forward and developed rapidly .

基于AISAS模式的网络整合营销传播模型建构与个案研究

Electronic Integrated Marketing Communication Model Construction and Case Study Based on AISAS Pattern

本文采用理论研究和案例分析相结合的方法，应用整合营销传播理论，对商务印书馆这一著名出版社进行案例研究，探讨用IMC战略重构商务印书馆营销传播体系的必要性和可行性。

This thesis will conduct a case study of the famous Chinese publisher-the Commercial Press and explore the necessity and feasibility of restructuring its marketing communication system with IMC ( Integrated Marketing Communication ) strategies .

此外，本文还通过分析整合营销传播理论下的4C理论框架，重新认识4C理论中的沟通策略（Communication），并将促销组合策略引入到二手房中介公司的营销传播活动中。

In addition , though explaining the framework of the IMC theory , we may refresh our understanding of the communication strategies in 4C theory and introduce the sales promotion combination strategy into the marketing spreading activities of the second-hand house trading agents .

品牌创建包括了品牌定位、品牌决策、品牌命名和CIS设计；品牌营销包括了产品策略、价格策略和渠道策略；品牌传播包括了广告策略、公关策略和整合营销传播IMC策略。

Create brand includes brand positioning , brand decision , brand name and CIS design ; brand marketing include product strategy , price strategy and channel strategy ; brand communication includes advertising strategy , public relations strategy and integrated marketing communication strategy of IMC .

这位冉冉升起的新锐高管成功的秘诀就是了解年轻人的生活现状和他们的期望。目前，克拉克负责可口可乐（Coke）、雪碧（Sprite）和芬达（Fanta）等品牌的品牌策略和整合营销传播，包括全球设计与数字及体验营销。

Understanding how young people live and what they aspire to is key to the success of this rising-star executive who oversees brand strategy and integrated marketing communications , including global design and digital and experiential marketing , for brands like Coke , Sprite and Fanta .

营销传播管理者是执行整合营销传播（IMC）战略的企业传播新主体，是集经营管理、营销和传播职能为一体的新职位，企业IMC战略的竞争实际上是营销传播管理者素质的竞争。

Marketing communication manager ( Marcom Manager ), who integrates the business management , marketing and communication , is the new executor of corporate communication in integrated marketing communication ( IMC ) strategy . The competition of the enterprise ' IMC strategy is the competition of Marcom manager 's quality .

论品牌形象的二维多层次整合营销传播

Model of Brand Image Integrated Marketing Communication of Two-dimensional & Multi-levels

以品牌的核心价值为中心进行整合营销传播

IMC Must be the Center of the Core Worth of Brand

佳禾月饼整合营销传播策划实证研究

A Study on Integrated Marketing Communications Plan of Jiahe Moon Cake

以整合营销传播理论论述了要从目标消费人群的角度评估广告效果；

To evaluate advertising effects from the point of target audience ;

整合营销传播背景下广告产业形态的重构

Reconstruction of Advertising Industrial Form under the Background of IMC

《深圳商报》房地产广告整合营销传播研究

The Integrated Marketing Communication Research of Shenzhen Economic Daily Real Estate Advertisement

推行整合营销传播，可以提升企业的整体形象。

Implementation of integrated marketing advertising can enhance the overall company image .

整合营销传播初探中国图书出版整合营销传播策略体系研究

Research on Integrated Marketing Communication Strategy System for Publishing Industry of China

第三部分，整合营销传播战略的制订与媒介分析。

Part Three : The plan of IMC strategy and Media choice .

第四部分，整合营销传播的执行、评估与控制。

Part Four : The execution , assessment and auditing of IMC .