企业公共关系

企业公共关系危机成因探析

A Probe on Public Relations Crises of an Enterprise and the Causes

网络环境下的企业公共关系策略研究

Strategies Research on Enterprises Public Relations under the Internet Environment

电信企业公共关系危机分析及其对策

Analysis and countermeasures on public relationship crisis for telecommunication enterprises

浅论我国企业公共关系的发展

The development of public relation of enterprises in our country under new situation

企业公共关系中的议题管理

The Issue Management in the Enterprise 's Public Relations

企业公共关系传播理论分析

A theoretical analysis of enterprise public relations communication

论企业公共关系创建的策略

On the Strategies of Creating Enterprise Public Relations

企业公共关系与互联网络

Internet and Firm 's Public Relations

遭遇危机下的企业公共关系

Public Relations of Enterprises in Crisis

企业公共关系工作基本信息需求范围述略

A Brief Discussion on the Main Scope of Information Demands in the Public Relations Practice of Enterprise

简要介绍了新经济与企业公共关系的研究历程及现状，并在此基础上提出了企业公共关系的新经济发展策略问题。

Based on such statement , it shows the problem of development strategies of corporate Public Relations under the situation of new economy .

企业公共关系管理既是企业管理中的重要组成部分，又是一项实用性和可操作性极强的研究课题。

Enterprise Public Relations Management is a very important part of the constitution for enterprise administration , as well as a very practical and operative subject of research .

①认识到只做好外部的公关活动并非是成功的企业公共关系，公关活动只是公共关系的一部分。

The enterprise should realize that the execution of external PR activities alone does not constitute successful corporate public relations , but rather , it is just a part of the latter .

企业公共关系致力于企业与公众良好互动关系的建立和维护，理应建筑在企业社会责任实践的基础之上，服从、服务于企业与公众的共同利益。

The corporate public relations concentrate on establishing and supporting favorable interaction between the enterprise and public , so that it should build in the practical foundation of corporate social responsibility and obey and service for the common benefits both of enterprise and public .

第三部分，提出了企业公共关系的新经济发展策略。包括网络公关策略、内部公众管理策略、外部公众的沟通协调策略及公共关系的国际化与民族化发展策略。

In part three , it mainly offers some new corporate Public Relations development strategies under the situation of new economy based on statement mentioned above , including internet PR strategy , inner public management strategy , external communication strategy and internationalized and domestic strategy .

还一些企业基于公共关系追求环保事业。

Some successful firms pursue greenery for public-relations purposes .

企业网络公共关系策略初探

Preliminary Study on Corporate Network Public Relations Strategies

行为科学与企业员工公共关系的处理

Behavior Science and its Use in Staff Relation

论电力企业的公共关系

A Study of Public Relationship of Power Company

浅析商业企业的公共关系个性

Characteristics of Public Relations in Business

企业内公共关系主要由企业内组织关系和个人关系构成。

There are two main components in corporate inter-public relations & organization relations and individual relations .

本文首先给出了企业内公共关系的组织-个人分析框架，包括企业内组织三维分析框架和个人二维分析框架。

This paper presents a " organization-individual " analyzing framework which include organization three-dimension analyzing framework and individual two-dimension analyzing framework .

第2章是公共关系和公共关系营销的理论基础，主要研究了公共关系的概念、特征及功能等，以及软饮料企业进行公共关系营销的必要性、可行性及约束性等。

Chapter 2 is public relations and public relations , marketing theory , the main research of public relations concepts , features and functions , and soft drinks companies marketing public relations , the necessity , feasibility and constraints and so on .

论现代企业发展与公共关系的关系

On Modern Enterprises ' Development & Public Relations Arts

企业必须执行公共关系策略、目标，才能与全球市场沟通互动。

The execution of public relations strategy and goals drives corporations to interact with the global market .

政府关系的主体是企业，政府公共关系的主体是政府。

The subject of government relationship is the business enterprises , whereas that of government public relationship , the government itself .

在人们普遍认为商业应该为经济低迷负责的时候，这些措施还帮助企业改善了公共关系。

They also help the companies to improve their public reputations at a time when business is widely held to be responsible for the downturn .

相关者利益不是一个承认不承认的问题，而是一个实现方式、实现途径的问题，可以基于经济关系、企业伦理、公共关系等多角度去处理。

Whether admit it or not , stakeholders are realization mode and approach which can be handled from the perspective of economic relations , corporate ethics and public relations .

本文采用实证法。对中小企业如何利用公共关系开展品牌营销进行了研究。

The text thereof researches , through application of the positive law , the questions on how to apply public relations for driving trademark marketing as far as the small & medium enterprises concerned .

论企业内部稽核与公共关系的有机结合

On the Organic Combination of Internal Auditing and Public Relations within a Corporation