公关目标

我国政府公关的目标实现

The Realization of the Objective of Governmental Public Relations with Chinese Characteristics

公众利益优先&现代企业公关活动目标的理念转型

Thinking about the Public Interest first : the Changing Idea of Public Relation Activities in Modern Corporation

职业，公关社交，目标，父亲。

Career , public image , goals , Father .

论述了大学图书馆应用公共关系原理，面向新生读者开展公关活动的目标和实施的具体措施。

Based on the principle of public relations , the article discusses the academic libraries goal and strategy of public relational activities , which direct to first-year students .

这种传播方式的主要特点是企业将传播的主动权牢牢掌握在自己手中，充分运用具有可控性的广告与公关活动，瞄准目标消费者，在电视、报纸或者杂志上向他们传递企业或品牌信息。

The main features of this communication are enterprises will take the initiative firmly in their hands . Enterprises can make full use of the ads or public relations targeting consumers with the controllability to pass on business or brand information on television , newspapers or magazines .

游说公关作为公关活动的一部分，是通过游说者的宣传，从而改变形象，获得目标公众支持，以顺利实现自己的公关目标的活动。

Lobbying PR , as a part of public relations ( PR ), is a series activities which , through propaganda to improve image and gain public support , reach the PR goal .

阐述了高校图书馆开展公关文化建设的必要性，重点介绍了图书馆公关文化建设的主要内容，提出了高校图书馆公关文化建设的目标。

This paper expounds the necessity of carrying out the construction of the public relation culture , introduces the main contents of the construction of the public relation culture of the library , and advances the targets of the construction of the public relation culture of university library .