分销渠道策略
- 网络distribution channel strategy;Distribution Strategy;Placing Strategy
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为WH烟草公司制定了市场营销策略,包括品牌策略、分销渠道策略、促销策略、网络营销、体验营销等营销组合策略。
Then the marketing strategy were drawed up for China Tobacco at WH , including brand strategy , distribution channel strategy , promotion strategy , network marketing , experiential marketing and so on .
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最后,文章从4p角度,就企业针对我国消费者实施的绿色产品策略、绿色价格策略、绿色分销渠道策略和绿色促销策略进行了系统深入的研究。
In the end , from the traditional 4P points , the essay makes a systemic and deeply study on the green marketing strategy : green production strategy , green price strategy , green distribution channel strategy and green sales promotion strategy .
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本文主要研究的是几种产销量较大的全钢载重子午线轮胎在替换胎市场中的零售市场的分销渠道策略。
This paper mainly research the retail market of replacement-tire .
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中小企业分销渠道策略浅议
Discussion on Marketing Channel Tactics of Medium-size and Small-size Enterprises
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在分销渠道策略方面,采用保守扩张策略。
Distribution channel strategy , conservative expansion strategy .
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湖南湘江涂料集团有限公司分销渠道策略研究
The Study on Distribution Channel Strategy of Hunan Xiangjiang Paint Group Co. , Ltd
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分销渠道策略实践教学方案设计
Practical Teaching Scheme Design of Distribution Channel Strategy
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企业的分销渠道策略,直接影响到企业的营销速度和效率。
Business strategy of distribution channels has direct impact on the speed and efficiency of marketing .
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二是以特色地震游旅游产品为内容的间接多级多层分销渠道策略。
Secondly , it adopts indirect multi-level and multi-distribution channel strategy with the content of characteristic tourism products .
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在第五章提出中远集运太平洋航线营销策略组合,包括产品策略,价格策略,分销渠道策略和促销策略。
At last the thesis brings forward the marketing mix strategies in Trans-Pacific line including product , price , place and promotion strategies .
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最后,围绕四大营销策略,即产品策略、价格策略、分销渠道策略、促销策略,提出了大连中海船代特殊的营销策略。
Finally , based on four marketing strategies ( product strategy , price strategy , place strategy , promotion strategy ), put forward the special strategies about our company .
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文章将从全局出发,以产品策略、分销渠道策略为重点,辅以促销策略、价格策略等,对以上问题较为系统全面的阐述。
This article , from the overall situation , focusing on product strategy and marketing channel strategy and considering marketing and price strategy , has analyzed the above mentioned problems systematically .
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本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。
This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics , price tactics , etc.
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第四章详细的介绍了国内外研究的现状以及国内外家电企业典型的渠道模式,从几家家电企业分销渠道策略中受到一些启示。
The fourth chapter discussed in detail the research status and household appliances enterprise typical channel mode nationally and internationally and gained enlightenment from a few home appliance enterprise distribution channel strategy .
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分销渠道策略是绿色营销策略组合中的一个重要部分,运用可持续发展理论和绿色营销理论,对家具企业的绿色分销渠道进行研究,具有重要的意义。
Green distributing strategy is one of the most important parts of the green marketing combination . It is very imperative for us to research the green distributing strategy with the theory of sustainable development and green marketing .
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为了在竞争激烈的市场环境中获利并得到发展,营销商所面临的一个具体且基本的决策就是制定有效的分销渠道策略,做好分销渠道选择与分销渠道管理等工作。
For earning profit and being developed in the highly competitive market environment , a concrete and fundamental decision-making been confronted with Marketing trader is to work out effective distribution channel tactics , to choose and manage distribution channel .
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然后通过SWOT分析方法分析原因,设计分销渠道产品策略、价格策略、陈列策略、分销渠道策略。
Then through the SWOT analysis method to analyze the reasons , design product strategies , pricing strategies , distribution channels and display strategy , distribution channel strategies .
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家电企业分销渠道优化策略研究
The Research on Distribution Channel Optimization and Distribution Logistics
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商业银行分销渠道建设策略研究
Commercial Banks ' Distribution Channels Construction Strategy Research
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各种管理问题的涌现,说明现行分销渠道管理策略迫切需要及时进行调整以及重新设计,以提高自身的渠道管理水平。
The emergence of a variety of management , channel management strategy that the current urgent need for society to adjust in time and re-design to improve their channel management .
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笔者认为,提升航空公司客运市场竞争力的一个重要方面,是在对现有客运市场营销渠道进行分析的基础上,探讨并构建以客户为中心的多元化客运分销渠道的策略。
In my opinion , enhance the competitiveness of airline passenger market , an important aspect is to the existing passenger marketing channels based on the analysis , to explore and build customer-centric passenger distribution channel diversification strategy .
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渠道管理:连续分销渠道的时间策略及其应用
Channel Management : Optimization and Application of Time Strategies of Sequential Distribution Channels
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针对这些问题,提出了该公司在诸如国际市场的进入、产品策略、分销渠道、促销策略和服务策略等方面的国际营销策略以及实施建议。
And it intend to find the problems of international marketing at product orientation , product brand , distribution channel , advertising and personnel diathesis .
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对电子商务环境下图书分销渠道的管理策略作了战略性分析,侧重从分销渠道的绩效管理、冲突管理、服务管理三个层面进行了深入探讨。
The author strategically analyzed the management of the book distribution channel under the E-business environment , especially on the performance management , conflicts management and service management of the distribution channels .
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市场营销是一门研究市场问题的科学,几十年来市场营销的理论不断发展,较为成熟的有4P理论,即商品、价格、分销渠道、促销手段策略。
Marketing is a kind of science that researches market problems , the theory about marketing is developing maturely , such is 4P theory .
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最后一章重点阐述了如何提升汽车分销渠道效益的管理策略。
The last one is focused on the management policy of how to improve the performance of automobile distribution channel .
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本文通过对企业分销模式、分销渠道策略、分销渠道管理几个方面的再认识,介绍了企业如何合理选择分销渠道,并结合铝厂分销渠道模式探讨了今后企业分销渠道的发展方向。
Having attained fur-ther understanding of distribution modes of enterprises and strategy of distribution channels , the author introduces enterprises concerned how to rationally select distribution channels and dis-cuss on orientation of development of distribution channels of enterprises in future in integra-tion with distribution channel modes of some aluminum smelter .
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战略分销联盟改造家电企业三、四级分销渠道策略探讨
The Investigation on the Strategy of Reformation of Marketing Channels of Home Appliance Industry in the Third and Fourth Class Market by the Means of Forging the Strategic Alliance of Distribution
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分销是企业生产经营的关键,而分销渠道又是分销策略中最重要的一部分,是连接企业与市场的桥梁、沟通产品与顾客的纽带。
Given distribution makes of the core of enterprise operation , distribution channel constitutes the most important part of distribution strategy , being the bridge between enterprise and market , the liaison between product and customer .
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在分销策略中,研究了渠道的模式、影响渠道各环节的因素和分销渠道策略;
On distribution , we study the model of channel , the factory influencing others and the strategy of distribution .