零售业是微观市场营销与宏观市场营销的统一体。
Retailing industry is the unity of micro-marketing and macro-marketing .
本文从宏观市场营销的角度来研究拉动居民消费的问题。
In this thesis the issue of improving household consumption is researched in the angle of macro marketing .
宏观市场营销宏观市场营销宏观市场营销