广告媒体评估
广告媒体评估-
对广告媒体的评估主要采用定量评估与定性评估相结合、静态评估与动态评估相结合的方法，形成电波媒体、印刷媒体、户外媒体、网络媒体的完整而系统的评估指标体系。
Evaluation method combining quantitative and qualitative evaluation , static and dynamic evaluation is adopted in evaluating advertising media . An integrated and systemic index system is formed for all media including wave media , print media , outdoor media and web media .
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企业广告媒体组合优化及评估研究
Research on the Enterprise Advertising Media Mix Optimization and Evaluation
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对广告投放效果以及媒体评估指标体系进行了研究，并提出了一种指标体系。
Analyze the effect of ad-rate and the media evaluation index system , and give out an elementary index system .