广告目标市场
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其次,关于科技期刊广告目标市场选择策略,主要的考虑因素应是科技期刊读者的信息需求,以读者的广告信息偏好为标准来对行业目标市场进行细分。
The first consideration in target market choice is the information preferring of audience , and segmentation the advertiser market is also according to this standard .
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通过以上分析找到电影贴片广告的目标市场,并对市场进行准确的定位,制定出相应的市场营销策略,以便科学、有效地运作电影贴片广告市场。
Found the goal market of the film advertisement through above analysis , and carries on the accurate localization to the market as well as formulate the corresponding marketing strategy in order to operate the film advertisement market effectively and scientifically .
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准确界定产品利益点,强调广告诉求与目标市场需求的一致性;
Accourdingly , the ad operation and plotting should be based on their marketing strategy , emphasize on the consistence between the ad communication and the requirement of the target market .
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体育广告的目标定位及市场策略
Goal Orientation and Market Policy of Sports Advertising