广告色彩

对广告色彩定位的探讨

Discussion on the fixed position of the advertisement colors

加强商品广告色彩视觉上的认识，对促进广告色彩设计运用会有帮助作用。

This helps to enhance the cognition of the advertising colors and to assist the manipulations among the graphic designs .

全文采用理论知识与案例分析结合的方法，对网络广告色彩设计进行探讨，以启发设计思路，提高设计水平。

It combines theory with case studies to explore color design for online advertising and to inspire design ideas so as to improve design standards .

目前国内城市公共环境空间的色彩垃圾现象主要来自于以下三个方面：建筑外墙面的色彩污染、光污染和广告色彩污染。

At present domestic urban public environment space color garbage phenomenon mainly from the following three aspects : The color pollution of the metope , Light pollution and advertisement color pollution .

色彩设计理论是网络广告色彩设计的理论指导，其中，色彩的三属性是认识色彩的理论工具，数字色彩空间是色彩设计的实战工具。

Color Design theory is the theory guidance of online advertising color design , in which the three color properties is theoretical tool for understanding color , digital color space is a real tool for color design .

广告摄影色彩视觉美感基本特征

Basic Characters of Visual Beauty of the Color of Advertising Photo

第二章介绍了电视广告的色彩和声音符号叙事。

Chapter two introduces the narrative symbols of color and voice in some Chinese television advertisements .

通过对长沙太平街街区色彩景观进行实地考察和分析，发现其存在广告招牌色彩及造型凌乱、公共设施风格不一致、店面装修与街区文化形象不协调以及政府相关部门缺少相应的管理等问题。

The Changsha Taiping Street color landscape field investigation and analysis , found that the existence of advertising signs color and other messy , public facilities , decoration style is not consistent with the District of cultural image uncoordinated and relevant government departments are lack of management .

在商品广告设计中，色彩起着十分重要的视感作用。

The color plays an important role of the visual feelings in merchandise advertising designs .

在漫长的历史进程中，北京传统街区建筑、广告牌等景观色彩已形成明显的特色。

In the long historical process , buildings and billboards and other significant landscape color have been formed distinct characteristics .

中国电视广告的人文关怀色彩日趋浓郁，体现了中国广告创作理念的进步。

Owing to the improvement of creation idea , the humanism solicitude has become the important characteristics of current Chinese TV advertising .

在建筑色彩导引下的街道色彩规划导引根据每条街道的特色定位而有具体的色彩设计方案；而场所色彩导引则由街道家具、广告、绿化景观色彩导引三部分组成。

The street color planning guidance which under building color guidance has color projects for each street which based on targeted characteristics and real situation . Place color guide is formed with street furniture , advertising and green landscape color planning guidance .