广告传播目标
- 网络Advertising Communications Objective
广告传播目标-
针对人们在网络广告认识上的误区，文章指出网络广告传播的主要目标要由直销行销到品牌传播，网络广告的传播方式要由强迫式到许可式。
In allusion to the misunderstanding on Internet advertising , the thesis points out that the main target of Internet advertising communication should be changed from marketing to brand spread , the communication manner should be " admission style " instead of " constraint style " .