物流市场定位

郑州邮政的物流市场分析与定位

Analysis and Positioning of Logistics Market for Zhengzhou Post

本文分析了我国铁路冷藏运输的现状和市场竞争力，并对铁路开展冷藏物流业务的市场定位和经营模式进行了研究，提出了合作建设铁路冷藏物流基地和构建铁路冷藏运输营销网络的建议。

The paper analyses the current situation of China railway refrigerated transportation and the market competitiveness , researches the market orientation and management mode of railway refrigerated logistics , and suggests the construction of railway refrigerated logistics base and marketing network by cooperation .

我国第三方物流企业的合理市场定位

The Rational Market Orientation of Chinese Third Party Logistics

但是，目前我国铁路物流企业还存在市场定位不清晰、发展模式不明确、运营管理较粗放、协作机制不健全等亟待解决的问题。

However , there exist outstanding problems to be solved in our railway logistics enterprises at present such as the unclear market position , undefined development model , relatively extensive operation management , imperfect collaboration mechanism and so on .

从LNG物流服务到中铁联合物流有限公司的市场定位

From LNG Logistics Service to the Market Position of China Railway United Logistics Co. , Ltd

文章最后详细论述了长沙铁路总公司目前长株潭一体化的环境下在物流上面临的问题及长沙铁路总公司在湖南物流市场上的定位。

Finally it gives an exhaustive illustration the urgent logistics problems of Changsha Railway Company and its position in Hunan logistics market .

首先，在分析第三方物流市场政府规制含义的基础之上，指出了政府规制第三方物流市场的角色定位、经济职权和价值取向。

First of all , this part points out the role of government , economic powers and value of governmental regulation on the third-party logistics market on the base of analysis of the meanings of governmental regulation on the third-party logistics market .

本文在分析现阶段物流企业营销面对的外部环境的基础上，阐述了物流市场客户需求和物流服务功能，并相应提出物流企业的市场定位及营销策略。

Based on the analysis of the current external marketing environment the logistics enterprise faced , the author expounds client demand and logistics service function . And puts forward the corresponding market positioning and marketing strategy for logistics enterprise .