营销信息系统

GIS技术在铁路货运营销信息系统中应用初探

Discussion on Applying GIS Technology in Developing Railway Marketing Information System

市场营销信息系统（Marketinginformationsystem，MIS），是指一个由人员、机器和程序所构成的相互作用的复合体。

Marketing information system ( MIS ) is a complex consisting of person , machine and program interacted between each other .

CIMS环境下的企业营销信息系统设计

Designing of Enterprise Marketing Information System under Environment of CIMS

本文简要讨论了营销信息系统的概念和发展，认为营销信息系统在本质上是协作处理系统，在对agent属性分析的基础上，提出了协作营销信息系统的结构。

In this paper , we briefly discuss the conception and development of MKIS , and believe that a MKIS is a cooperative processing system . Based on the analysis of attitudes of agent , we give a structure of cooperative marketing information system .

电力营销信息系统中高压用电检查的业务功能需要完善，客户信息数据的采集手段需要改进，高压用电检查PDA系统应运而生。

The function of high-voltage power utilization inspection in electricity marketing information system is not perfect and the way to collect the customer 's information data needs improving , so PDA system of high-voltage power utilization inspection comes into being .

本文首先分析了决策支持系统、数据仓库技术和OLAP技术的研究发展现状，以及电力市场的发展对电力营销信息系统的要求，提出本文的课题背景和研究内容。

Firstly , this thesis analyzes the research and development status of DSS , DW and OLAP , as well as the requirement to Power-Supply Marketing DSS under the development of power supply market , and points out the background and method of the researching task .

电力营销信息系统客户核心数据架构的设计

Design of User 's Core-data Structure of Electricity Sales Information System

营销信息系统功能结构和开发研究

A Study on the Functional Structure and Development of Marketing Information System

营销信息系统将企业与市场环境紧密联系起来，是成功营销实践的基础。

Marketing Information System reflects integration of the enterprise and its marketing environment .

现代企业营销信息系统的研究

The Study on Marketing Information System of Modem Enterprises

铁路客运市场营销信息系统初探

Primary Study of Marketing Information System for Passenger Transport

就营销信息系统运行管理中的一些问题进行探讨，以期找到解决营销信息系统运行最佳效果的途径。

This paper discusses some problems in operation management of marketing information system .

浅论现代企业的市场营销信息系统

Discussion on Marketing Information Systems of Modern Enterprises

现代市场营销信息系统探讨

A Probe Into Modern Marketing Information System

定义营销信息系统并讨论其组成部分。

Know the definition of a marketing information system and be able to discuss its subparts .

铁路客运营销信息系统的初步构想轨道交通的廊道效应与城市土地利用分析&以上海市轨道通明珠线（一期）为例

Study on Marketing Information System for Railway Passenger Transporation The Corridor Effects of Rail Transporation on Urban Land Using

开展省集中模式电力营销信息系统建设的跟踪研究，具有非常重要的现实意义和应用价值。

Tracking and researching of power marketing information system construction in provincial centralized mode had very important practical significance and application value .

面向客户关系管理的营销信息系统可视化建模县级供电企业营销信息系统的设计与实现

Visual Modeling of Marketing Information Systems Orienting Customer Relation Management The design and realization of county level system of electric power marketing information

铁路客运营销信息系统包括内部报告系统、营销情报系统、营销调研系统和营销分析系统。

The Marketing Information System for Passenger Transport includes four sub systems : internal report , marketing message , marketing survey and marketing analysis .

营销信息系统应是一个综合性的全过程系统，它包括营销信息的收集、分析、整理、传播等几个环节。

The marketing information system should be a comprehensive one , It should include how to collect , analyze , classify and transmit the information .

市场调研及预测是营销信息系统的重要内容之一，是经营决策的基础和前提。

As the one of the key contents of marketing information system , marketing research and prediction are the basis and precondition of the decision-making .

而营销信息系统作为企业的子系统，它收集与市场、销售相关的数据，并向营销管理人员和决策人员提供信息，在整个企业中起着反馈市场信息和调控市场的作用。

As a subsystem of MIS , marketing information system collects related data from the market and offers them to marketing staff and decision making staff . It plays a very important role in marketing .

其次，针对这些关键内容，通过对一汽轿车营销信息系统在建设过程中存在的问题进行分析，运用信息系统管理的理论、技术和工具为制定汽车营销企业信息化战略和改善措施以及决策提供依据。

Secondly , the thesis analyzes the problems of FAW Car Marketing Information System . And it has developed information strategy , improvements and decision making , through using of theory , techniques and tools of Information System Management .

GAS营销管理信息系统的设计与实现及数据挖掘技术应用

The Design & Implementation of GAS Marketing MIS and the Application of Data Mining Technology

本论文是对西南油气田分公司GAS营销管理信息系统项目的工作总结。

This dissertation is the summary of the project of Petroleum and Gas Field Southwest Branch GAS Marketing MIS .

基于J2EE体系的电力营销管理信息系统设计思路分析

Design Analysis of J2EE-based Management Information System for Power Marketing

建立铁路运输企业内部营销信息传播系统，必须解决好内部营销信息传播系统栏目设计、信息发布模式和Web服务器设立方法。

Designing columns and publishing information models and establishing Web servers were must thought in establishing Inner Marketing Information System ( IMIS ) of Railway Transportation Co. .

最后根据系统设计实现了B／S结构的全省统一的电力营销管理信息系统的开发。

Finally , we implement the uniform electric power marketing management information system of B / S structure in a province according to the system design .

文章探讨了J2EE平台上MIS系统开发过程中遇到的问题，并给出了相应的解决方法，同时以一个省级电力营销管理信息系统为例，详细讨论具体产品中各部分的设计和实现。

This paper discusses problems of the development of MIS based on J2EE , and gives relevant solutions to each part of Management Information System .

然后根据目前企业应用存在的问题和业务需求，利用面向服务的体系结构，运用Web服务技术和智能客户端技术分析、设计了基于多层架构，具有偶尔连接特性的某公司的营销信息管理系统。

And then , according to the problems and business requirements in building the architecture of enterprise system recently , by using Web Service , smart client through service-oriented architecture , we design the multi-layer structure enterprise sale information management system .