公共关系主体

金融危机下的政企关系&公共关系双主体的互动

The Relationship between the Government and Enterprises in the Financial Crisis & The Two-subject Interaction of Public Relations

政府关系的主体是企业，政府公共关系的主体是政府。

The subject of government relationship is the business enterprises , whereas that of government public relationship , the government itself .

公共关系的三个基本要素是：公共关系主体（政府）、公共关系客体（公众）、主客体之间的联系（传播）。

The three basic elements of PR , refer to theSubject ( the government ), Object ( the public ), and the Intermediary between the S andO ( dissemination ) .

通过对政府公共关系定义和城市经营的理论整理和实践探讨，具体分析了在城市经营中政府公共关系的主体、受众及媒介。

Based on the definition of urban management and public relations and the theoretical model , this paper probes into the concrete practice is analyzed in urban management of government public relations , the public and the main characteristics of media .