关系质量

资源依赖、关系质量对联盟绩效影响的实证研究

The influence of resource interdependence and relational quality on alliance performance : an empirical research

关系质量评估的研究范畴主要是从狭义和广义两个方面来区分的，目前狭义的评估是主流，但广义的评估是未来的研究方向。

The research category of Relational quality evaluation mainly is differentiates from the narrow sense and the generalized two aspects , at present the narrow sense evaluation is the mainstream , but the generalized evaluation will be the future research direction .

本文对于B2C企业开展电子商务活动，维系与网络顾客的关系质量具有重要的指导意义。

This study has important guiding significance for B2C corporate to develop e-commerce and maintain high relationship quality with network consumer .

Parsons（2002）的研究表明，影响顾客关系质量的因素主要有两方面：人际关系与关系变量。

Two aspects influence the quality of customer relationship : the interpersonal relationship and the relationship variables .

人际信任、关系质量与供应商参与NPD绩效的相关研究

A Research on the Relation Among Interpersonal Trust , Interorganizational Communication and the Effect of Supplier Involvement in NPD

控制变量年龄、学历、月收入、婚姻、产品的类别、每月购物次数会对B2C电子商务环境下顾客关系质量存在影响。

Control variables : age , education , income , marriage , product category , the monthly shopping trips exists impact on customer relationship quality of B2C e-commerce environment .

我们这个圈子的恋爱关系质量排名如下：我和Amy，Howard和Bernadette，Raj和他女朋友，Penny和霞多丽酒，你和Penny。

The ranking of relationships in our circle by quality is : me and Amy , Howard and Bernadette , Raj and his girlfriend , Penny and Chardonnay , Penny and you .

现在我国对于关系质量的大部分研究只是停留在B2C企业的层面上，其中相关模型的建立也是建立在对B2C企业的调查基础之上。

Currently , most domestic researches for the relationship quality lie in B2C enterprise level , and the establishment of related model is based on the basis of the investigation on the B2C enterprises .

本研究使用中国消费者&品牌关系质量（CBRQ）量表，从高低两种关系水平情境检验并解释了中外企业品牌资产的差异，识别了国产品牌的局部优势。

Using CBRQ scale , the author explains the differences of brand equity between local brands and foreign brands under two relationship situations high-relationship level and low-relationship level , and identifies the partial advantage of the local brands .

关系质量对顾客忠诚及口碑影响效果的实证分析

Effect of Relationship Quality on Customer Loyalty and Word of Mouth

方法通过633名大学生的数据对宿舍人际关系质量问卷进行信效度分析。

Methods Data collected from 633 college students were analyzed .

服务互动对关系质量有显著的正影响。

Service interaction had a positive impact on relationship quality .

第二：微博互动通过互动效用间接影响品牌关系质量。

Secondly : interactive weibo by utility indirect influence brand relationship quality .

关系质量对建立国际采购联盟决策的影响

Effect of Relationship Quality on International Purchasing Alliance Decision

品牌形象、关系质量对品牌关系持续性影响研究

The Impact Mechanism of Brand Image and Relationship Quality on Brand Relationship Continuance

目的对大学生宿舍人际关系质量调查问卷进行心理测量学的分析。

Objective To test the questionnaire survey of college students dormitory interpersonal quality .

营销渠道权力对渠道关系质量影响的实证分析

An Empirical Analysis of the Impact of Marketing Channel Power on Channel Relationship Quality

第三，港口关系质量对顾客感知价值产生重要影响。

Port relationship quality has great influence on the perceived value of the customer .

渠道关系质量、渠道关系行为与经销商绩效之间的关系研究联系总部、首相、厂商的渠道。

Research on Relationship between Channel Relationship Quality , Channel Relationship Behavior and Dealer Performance ;

其中关系质量的作用主要从顾客满意和顾客信任来研究。

The research on the function of relationship quality focuses on customer satisfaction and customer trust .

旅行社服务公平感的结构维度及其对关系质量的影响

On the Structural Dimensions of Service Fairness in the Travel Service and Its Impact on Relationship Quality

如何提高与经销商的关系质量，一直是制造商思考的问题。

And how to improve the quality of these relationships has been the issue considered by manufacturers .

本文的研究核心是供应链成员之间的关系质量，研究的行业限定于快速消费品行业。

This research focuses on the relationship quality of supply chain 's members in the FMCG industry .

大学生消费者与商家交换关系质量总体上偏低。

2 , Quality of exchange relationship between the university students consumers and businesses is low overall .

那么，服务业中的顾客参与行为、关系质量与顾客忠诚之间会存在什么样的关系呢？本文以我国美发业为研究背景，尝试探讨三者之间的影响关系。

Then , there will be what kind of relationship among customer participation , relationship quality and loyalty ?

渠道权力与关系质量、团结的研究&关系质量的中介作用

Study about Channel Power and Relationship Quality , Solidarity in Marketing Channels : the Mediation effect of Relationship Quality

最后，论文提出了提高渠道的关系质量相关建议。

Finally , the paper puts forward relative suggestions on improving the quality of the relationship of both channels .

将流程质量作为中介变量，通过伙伴关系质量、服务质量和交付质量进行度量。

Process quality as a mediating variable , was measured by partnership quality , service quality , and deliverable quality .

近几年来，渠道关系质量、渠道行为逐渐成为渠道关系营销研究中非常关键的领域，其相关的研究也正在日益蓬勃的发展。

In recent years , relationship quality and relationship behavior have become the core field of channel relationship marketing researches .

品牌依恋依赖维度不能直接影响顾客行为意向，而是通过品牌关系质量对顾客行为意向产生正向影响。

While depending can not directly influence customer behavioral intention , but can indirectly influence customer behavioral through brand relationship quality .