单一市场策略
- 网络Single Market Strategy
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但外国零售商和制造商不得不应对人口、语言和文化方面的巨大地区差异,这让它们很难制定一个单一的市场战略策略实际上,把中国视为一个单一的国家往往是一个错误。
But foreign retailers and manufacturers have to cope with vast regional differences in demographics , language and culture that make it hard to plan a single marketing strategy indeed treating China like a single country is usually a mistake .