商标评估

介绍了从管理决策角度进行商标评估的基本思路。

Introduces the idea of trademark evaluation in terms of administrative decision .

商标评估的新趋势

New Trend of Trademark Evaluation

本文简述了医院无形资产的评估，主要包括专利评估、非专利技术评估，著作权评估，商标评估，商誉评估等。

This article sketches the assessment of immaterial assets of hospitals , mainly including assessments of patents , copyrights , trademarks , commercial reputation and the right to use land , etc.

企业商标价值评估方法研究

A Study on the Valuation Method of Enterprice Brands

以此提升商标价值评估的科学性和客观性，实现企业商标价值的利益最大化，促进企业知识产权事业的发展。

So that it can improve the scientific and objectivity of evaluation of trademark , achieve benefit maximization of trademark , and promote development of intellectual property career .

通过文献阅读分析发现目前在商标价值评估的实务中，主要有重置成本法、收益现值法和现行市价法三种常用评估方法，我国采用较多的是收益现值法。

By reading widely literatures and documents , the author analyze that the evaluation methods mainly include present value of earning , replacement cost method and relative market value method .

而根据美国商标协会评估，现有商标的价值已远远超出专利和著作权的价值，这种对商标研究现状同实际需要已经不相匹配。

However , according to the assessment of United States Trademark Association , the value of existing trademarks have gone far beyond the whole value of patents and copyrights . So it becomes obviously that present researches on trademark have not matched the actual need .

对商标的价值进行评估之后，还可以对商标资产进行投资、许可或转让的有效利用，为媒介增加经济收益。

After assessing the value of trademarks , media can make profits using the assets of trademarks by investing , licensing or transferring .

本文分析了商标的期权性质以及实物期权方法应用于商标价值评估的可行性，比较了传统的评估方法和实物期权方法，从中总结了实物期权方法的优势。

The paper analyzes the option trait of trademark and has a study about feasible application of real option in trademark assessment . By comparing the traditional methods and real option , the paper concludes in the superiorities of real option .

随着商标交易的日益增多和经济发展的国际化，商标价值评估也逐渐升温，如何选用合理的方法评估企业商标价值，已成为知识产权管理领域十分重要的问题。

With the increasing of trademark transaction and internationalization of economy , trademark evaluation is rising as well . How to choose reasonable methods to assess the value of trademark has become an important issue .

而目前的法律制度中，主要在驰名商标保护法律体系、涉外转让审查制度和驰名商标转让及评估制度方面存在不足，因此针对这几点提出了相应的完善意见。

The current legal system has many deficiencies in legal system , foreign transfer of censorship and the well-known trademark assignment and assessment system . Therefore , the author puts forward her own viewpoint about how to improve the legal protection of well-known trademark .

媒介在得到优势商标之后，为了有效地对商标进行利用，必须对商标进行评估。

After obtaining the excellent trademarks , in order to use them effectively , the media have to evaluate the trademarks .

因此，人们往往用传统的劳动价值看待商标的价值，并在此基础上形成了一系列商标价值的评估方法。

People still look at the value of trademark with traditional labor-value theory as knowledge has supported the economy at large , and then a series of the method of evaluation turn up day after day .

商标的法律性质问题、商标权界定的问题，都在很大程度上能够影响商标评估价值的合理性、有效性；商标评估行业的监督、自律等问题还需要逐渐完善。

The legal features and the extent of trademark have a big influence on the reasonableness and effectiveness of trademark evaluation . Besides , the supervision and self-discipline of trademark evaluation industry need to be sound gradually .