广告目标市场

其次，关于科技期刊广告目标市场选择策略，主要的考虑因素应是科技期刊读者的信息需求，以读者的广告信息偏好为标准来对行业目标市场进行细分。

The first consideration in target market choice is the information preferring of audience , and segmentation the advertiser market is also according to this standard .

通过以上分析找到电影贴片广告的目标市场，并对市场进行准确的定位，制定出相应的市场营销策略，以便科学、有效地运作电影贴片广告市场。

Found the goal market of the film advertisement through above analysis , and carries on the accurate localization to the market as well as formulate the corresponding marketing strategy in order to operate the film advertisement market effectively and scientifically .

准确界定产品利益点，强调广告诉求与目标市场需求的一致性；

Accourdingly , the ad operation and plotting should be based on their marketing strategy , emphasize on the consistence between the ad communication and the requirement of the target market .

体育广告的目标定位及市场策略

Goal Orientation and Market Policy of Sports Advertising