解释广告

近年来学者们也运用该理论来解释广告双关语的动态构建过程。

In recent years , scholars applied the theory into the dynamic construction process of puns .

学者们试图从符号学分析法，话语分析法，合作原则等方法来解释广告，但是每种方法都有各自的缺陷。

Scholars try to interpret advertising in the fields of semiotic approach , discourse approach and cooperative principle , but each approach has its own drawbacks .

本研究的目的在于在语用学的框架内分析中、英文广告话语，并解释广告主与广告受众之间如何进行交际。

The main purpose of this study is to give an analysis of advertising language in English and Chinese , and to explain how communication occurs between the advertiser and audience .

然而，本文提出从心理空间理论与预设结合的角度解释广告预设中投射问题的假设。

Therefore , this thesis proposes a hypothesis , that is , to explain presupposition projection problems in advertising by means of a combination of mental space theory and presupposition theory .

本文作者认为广告是一个很复杂现象，不可能用一个理论去解释广告语言怎么劝人购买。

The author of this thesis holds a view that advertising is such a complicated phenomenon that we simply cannot use one theory to explain how persuasion is reached in advertising .

功能翻译理论解释广告翻译目的与翻译策略的关系，同时，这些策略受到描写范例理论中的翻译规范理论的制约。

Functional theories of translation explain the relationship between the purpose of advertisement translation and translation procedures . At the same time , these translation procedures are confined by the norms theory of the descriptive translation study .

所以本文以为用原型范畴理论去解释广告语的模糊性是有必要和有意义的。因此，本文试图从认知的角度&原型范畴理论对商业广告语的模糊性进行探析。

So this thesis holds that it is suitable and meaningful to explain vagueness of advertising language with the prototype theory . Therefore , this thesis intends to analyze vagueness of commercial advertising language from the cognitive perspective & the prototype theory .

然后，作者分析了一些大家日常生活中常见到的一些公益广告，利用关联理论为基础解释公益广告语如何为人们所接受，从而起到规范人们道德行为、为公众利益服务的作用。

And then , the author analyses some public service advertisements on the basis of Relevance Theory , explaining how they are understood by the public and standardize the public morality and therefore serve the public interest .

商务词汇：单词解释：做广告他们再也没有在任何体育赛事上刊登烟酒广告。

eg.They no longer advertise alcohol or cigarettes at sporting events .

蔡志勇解释说，广告设计者们通常会面临这样一个困境：是剧本第一还是客户第一？

Cai explains that ad designers face a dilemma between script first or client first .

理论上，它检测了视觉语法在解释汉语平面广告中的可行性和有效性。

Theoretically , it testifies the applicability and effectiveness of adopting Visual Grammar in the interpretation of Chinese print commercial advertisements .

接着它解释道“广告资助着我们的报道”。随后，该网站给访问者两个选择去阅读报纸的线上内容：禁用他们的广告拦截软件或为订阅付费。

It went on to explain that " advertising helps us fund our journalism " and gave the visitor two options to read the newspaper 's online content : disable their ad-blocking software or pay for a subscription .

本文试图用概念合成理论解释这四类广告双关语效果的达成。

Using the blending theory , this essay tries to explain how readers comprehend advertisement pun .

本研究扩充了其适用范围。另外，本文解释了英语招生广告是如何阐述其观点的。

The present study broadens the scale of its application . Furthermore , this study explains how advertisers put forward an evaluative stance in English education advertisements .

本文基于广告流的概念，旨在建构一套描述、解释、预测报刊广告流发展变化的总体模型。

This essay is intended to establish a set of overall patterns to depict , illustrate and predict the development and change of the advertisement flow of newspapers and periodicals in China .

数据和事实分析表明，特征整合理论可解释网络用户对广告的注意行为，适用于网页广告的外观设计，以求达到吸引网络用户的视觉注意。

The results demonstrate that the FIT theory is applicable to explain web users ' attention to web advertising and to direct the physical design of advertisements so as to attract visual attention of web users .